QR Code Generator for Web

Using QR Codes in web banners

Many companies use web banners to promote their products and services, but adding a QR code can make them more interactive and effective. With a quick scan, users can instantly access more information about your brand, visit your social media pages, watch videos or podcasts, and explore your contact details without leaving the page. This approach enhances engagement and strengthens your brand’s online presence.

QR codes in web banners
QR codes in web banners
QR codes in web banners
QR codes in web banners
QR codes in web banners
QR codes in web banners

Benefits of incorporating QR codes in web banners

Ads on websites and apps are extremely popular, and adding QR codes makes them even more effective. By including a QR code in your web banner, you give users an easy way to access your digital platforms, such as online stores, apps, coupons, or event invites, with just one scan. This helps you reach a wider audience, increase engagement, and make your online advertising more interactive and convenient.

An effective way to advertise on the web +

Web banners are digital ads placed on web pages, usually with more images than text. They come in different sizes and shapes and can appear as pop-ups or in fixed spots on a page. Their main goal is to drive traffic to a website. When users click the banner, they are taken to a landing page. That is why it is important to make them eye-catching. By adding a QR code, your banner becomes even more interactive and engaging.

Enhance your web banners +

Web banners are good for sharing website links, but they are less useful for giving access to specific content. For example, if you want more people to download your app, a regular banner typically sends them to a page with information and they still have to search for the app in the store. By adding an app QR code, you make it easy for people to scan and go straight to the correct app store download page, such as Google Play or the Amazon Appstore, which can help boost downloads.

Increase your followers +

Today, many marketing campaigns grow through social media interactions. By linking your web banner to your social accounts using a link listing QR code, you can boost your brand presence, get more likes, and reach new followers. This is especially useful if you are on multiple platforms such as Instagram, Facebook, or TikTok, since the code brings them all together in one easy scan.

Call users to action +

The internet offers endless possibilities, and a QR code can help guide users straight to what you want them to see or do. A dynamic URL QR code can take them directly to your online clothing store. If you are a musician, an MP3 QR code can lead to a sample track and, with a custom button, to a store where they can buy your full album. If you offer a technical service, a business QR code can share your contact information or a quote request form. If you are a visual artist or photographer, an image gallery QR code is a great way to show your work.

Edit it when you need +

A major advantage of using dynamic QR codes in your web banners is that you can edit them anytime without creating a new code. You can update the destination link, replace images, or adjust the banner design to match your latest campaign. This flexibility helps you keep your ads current and relevant without having to redesign or reprint anything.

Customizable for each design +

The Divsly QR code generator lets you customize your QR codes to match your brand’s style. You can use your brand colors, choose custom frames and borders, add your logo or another image in the center, and include a call to action (CTA) to encourage people to scan. Divsly codes also work on any type of media. They are adjustable in size, and you can choose the image file format when you download them.

QR code tracking in real time +

If you want to see how effective your ad was, dynamic QR codes can help. While web banners track clicks, QR codes give you more real-time data such as where and when the code was scanned, which device and operating system were used, and the total number of scans. This information helps you understand how well your QR code is performing and lets you make improvements for future campaigns.

How to add a QR code for web banners?

1

Sign up to access the QR code generator and choose the type of QR code to add to your web banners. We recommend starting with the dynamic URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Add the QR code design into your web banners.

Top ways to incorporate QR codes for web banners

When designing your QR code for banner ads, make sure to consider a few important details to get the best results and ensure your web banners attract more attention, engagement, and scans.

1
Customize your design

With Divsly, you can customize your QR code to match your brand’s style and help boost brand awareness. After creating your code, you can choose from a range of frames, ready-made CTA messages, and colours to catch people’s attention. You can also add your own icon or logo, change the shape, and include custom text for a more personal touch.

2
Use the right size

When making your QR code, remember the minimum recommended size is 2 x 2 centimeters, whether it's digital or printed. It's best not to go smaller, but you can make it bigger to keep it easy to scan. To make sure everyone can use it, test the QR code with different smartphone models and apps.

3
Add a call to action

Many people forget an important detail when using QR codes: adding a short message to explain what the user will get by scanning it. When you create your QR code with Divsly, make sure to include a small note or incentive so people know what to expect and are more likely to scan it, which helps make your campaign more effective.

Explore QR codes in action for web banners

If you’re still looking for ideas on how to use QR codes in your web banners, here are some fictional examples to help you get started. These ideas show how QR codes can be used in real life and how they can benefit your marketing campaigns.

Restaurant icon
Restaurants

The fast food chain Los Burgueses wanted to promote its online ordering and delivery app, so it used web banners for advertising. The company added a coupon QR code offering a juicy discount, which helped increase website traffic and orders at its locations. This attracted new customers and encouraged regulars to try the new ordering system.

Editor icon
Editorials

Editorial Q started promoting a new book by its top author, María Inés Cortés, two months before the release to build excitement and boost ROI from its web banners. The company added a PDF QR code to the banners, offering an excerpt from the first chapter. The code also included a custom button that redirected readers to the online store where they could pre-order the book at a discounted price.

Tourism icon
Tourism

Flamingo Beach wanted to promote its services and activities before the summer season while also increasing traffic and subscribers to its YouTube channel. To achieve this, it added a video QR code to its web banners that directed potential visitors to a video playlist. This allowed users to view sample itineraries, clips of diving lessons, windsurfing, and surfing, and a tour of the resort, with an option to subscribe for more content.

Music icon
Musicians

The band The Storms released a new single and used an MP3 QR code on their web banners to promote it. The code directed users to a preview of the track on a music platform, and with a custom button, it also allowed them to purchase the full album on iTunes.

Events icon
Event management

Always Together, an event planning company known for weddings, began offering services for music events and exhibitions. To make it easier for people to save event details, the company added an event QR code to its web banners. The code included all the details such as date, time, location, website, and services, and allowed users to quickly save the event to their device's calendar.

Frequently asked questions

Yes! Divsly’s dynamic QR codes provide detailed real-time analytics, including scan location, time, device type, and the total number of scans. This helps you measure the effectiveness of your web banner campaigns and optimize future marketing strategies.

Absolutely. You can personalize your QR codes by adding frames, CTA messages, custom icons or logos, changing colors, and including custom text. This ensures your QR code seamlessly fits your web banner design and boosts brand recognition

For best results, the minimum recommended QR code size is 2 x 2 cm, even for digital use. To make sure everyone can scan your code easily, test it with various devices and apps before adding it to your web banners.​

Banner ads on websites are a great way to promote your QR codes and boost their visibility. By placing banners on sites that attract your target audience, you can drive traffic to your QR codes and increase conversions. Our platform gives you detailed metrics to track your ads' performance, helping you adjust your strategy for better results.
Got more questions?

For additional details, check out our
help center.

Our latest blog

Dive into a treasure trove of insights and inspiration through our latest blog posts, designed to keep you informed, engaged, and up-to-date.

How short URLs revolutionize link sharing
In today's fast-paced digital age, where information travels at the speed of light, brevity is key. Enter the revolutionary concept of URL shorteners, which have transformed the way we share links online. These seemingly modest tools pack a punch by condensing long, unwieldy URLs into concise, manageable links that not only save characters but also enhance user experience.
Read more
Short URL vs. long URL: Which is better for SEO?
In the digital age, URLs play a significant role in shaping a website's search engine optimization (SEO) performance. URLs serve as the address for your webpages and can impact your site's visibility and ranking on search engine result pages (SERPs).
Read more
Mastering the art of URL shorteners
These compact tools not only make your links more presentable but also enhance the overall user experience. In this ultimate guide, we'll delve into the importance of URL shorteners and provide valuable insights on how
Read more