QR-Codes-On

Using QR codes on vehicles

If your company has branded vehicles, turn them into powerful mobile ads that promote your business wherever they go. By adding a QR code, people can instantly scan and access your website, explore your products or services, and learn more about your brand. This creates a simple and cost-effective way to expand your reach and attract new customers on the move.

QR codes on vehicles
QR codes on vehicles
QR codes on vehicles
QR codes on vehicles
QR codes on vehicles
QR codes on vehicles

Benefits of incorporating QR codes in vehicles

Think about how much time people spend on the move, whether walking, driving, or using public transport. Every day, thousands of potential customers see vehicles around them, making each journey a valuable opportunity for promotion. By adding QR codes to your vehicles, you can connect offline visibility with online engagement. A quick scan can take people directly to your website, store, or special offer page, helping you turn curiosity into action. This simple addition transforms your vehicles into powerful marketing tools that continuously promote your brand and boost sales wherever they go.

From the public roads to the online experience +

In a strong marketing campaign, driving traffic to your online platforms is essential. That is why it is important to measure how well your outdoor ads and vehicle graphics are performing, not just by counting visits but by tracking how likely those visitors are to become customers.

QR codes are an effective bridge between street advertising and online content. With a single scan, people can be sent directly to a landing page, online store, app download, social profile, or a booking form. This immediate path from the pavement to your digital channels helps potential customers quickly find your services, view contact details, or locate your stores. By combining smart placement on vehicles with trackable QR codes and clear calls to action, you can increase conversions and gather useful data to optimise future campaigns.

Make your vehicle optimize the ROI of your brand +

Branded vehicles often catch the eye of pedestrians and drivers, making them effective for spreading the word about your business. While vehicle graphics are not always profitable on their own, adding a QR code can significantly boost their impact. With the right call to action, a QR code can help improve your return on investment (ROI).

The best part is that once the QR code is printed, you can update its destination anytime without extra cost. Your car, van, or bus can become a powerful tool in your marketing strategy. Want more followers? Use a link listing QR code to connect people to your social pages. Want to support a cause? A dynamic URL QR code can lead to a donation page or information about your foundation. Want customer feedback? Add a feedback QR code so people can quickly share their thoughts and help you improve your services.

Also, because scanning opens the link on the user’s device, it is easy for them to return to the page later from their browser or app if they want to learn more.

Track your campaign +

Dynamic URL QR codes let you track detailed statistics so you can see when and where your campaign performs best. When added to your vehicles, these codes turn every trip into a measurable marketing opportunity. With Divsly, you get real-time data on how often your code is scanned, along with information such as location, date and time of each scan, device type, and operating system. This data helps you monitor performance and make informed adjustments to improve your campaign results.

How to add a QR code for vehicles?

1

Sign up to access the QR code generator and choose the type of QR code to add to your vehicles. We recommend starting with the dynamic URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Add the finalized QR code design to your vehicle, such as on windows, doors, or bumpers, ensuring it’s clearly visible and easy to scan.

Top ways to incorporate QR codes for vehicles

QR codes are no longer plain or boring. You can now customize them with your own branding, colours, frames, icons, and a range of creative design tools to make them stand out. To make your promotional stickers, vehicle graphics, or label panels effective, they should capture attention and clearly communicate the value of scanning. Here is a practical guide to useful practices you can follow when designing eye-catching QR codes for vehicles and related marketing materials, including placement tips, file format suggestions for printing, and ideas for incentives that increase scan rates.

1
Include instructions

In the past, many businesses printed QR codes without explaining what consumers would gain by scanning them. Always include a clear message to encourage scanning and ensure your marketing campaign is effective.

2
Personalize your frame

Enhance your QR code by adding creative frames in different colors and designs to make it more eye-catching. After generating your code, choose from a variety of frames with engaging messages. You can also customize it with your own text, icons, or shapes to encourage action.

3
Place a logo on your QR code

Once you’ve customized the frame, shape, and color, you can add your company logo in the center. Our system automatically adjusts the logo size to ensure the QR code remains scannable.

4
Store your designs

Sign up for Divsly to easily reuse saved QR code designs without starting from scratch. Save your designs as templates and use them in future marketing campaigns.

5
Personalized URL

Divsly provides a short, customizable URL for each generated code that redirects to any page you choose. You can update the link anytime to help differentiate yourself from the competition.

6
Preview before printing

For optimal scanning, the minimum recommended size for your QR code is 2 x 2 cm. Avoid making it smaller, but you can increase the size if needed. Test it with different smartphones and apps to ensure accessibility for all users.

Explore QR codes in action for vehicles

To help you use QR codes on your business vehicles and get the most out of your marketing, here are five examples from fictional brands that illustrate practical uses in the field. These ideas are intended to inspire improvements to your campaign, increase engagement on the road, and attract more potential customers by linking mobile viewers directly to relevant online content.

Event icon
Event management

The events company Always Together realised their marketing strategy was becoming stale, so they decided to refresh it. To reach more people and showcase their successful events, they used vehicle-based mobile marketing. They added an image gallery QR code to the doors and rear windows of their vans, allowing passersby to view photos of their best events. In that way, even a traffic jam could generate more scans, turning curious passengers into potential customers.

Finance icon
Financial and insurance companies

After launching, the financial advisory firm Mifintech needed to grow its client base. To do this, they placed vinyl stickers featuring their logo and a vCard Plus QR code on their cars. This allowed people to quickly access information about their services and contact the company for quotes or more details while on the go.

Business consultant icon
Business consultants

The QR code campaign helped Smart Bank increase access to its services and attract more customers. By scanning the coupon QR code on vehicles, people received a 45% discount on their first consultation. Compatible with any mobile device, potential customers could scan the code while on the road, in traffic, or in a parking lot to learn about the promotion. They could easily save the coupon or share it with friends via email or social media.

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Nonprofit organizations

Today, online platforms are powerful tools for attracting support for social causes. The Save Native Birds foundation added a dynamic URL QR code to its vehicle vinyl graphics to direct people to the organisation’s website. This helped spread awareness of the foundation’s mission and encouraged more donations, whether people were on the move or stopped in traffic. With a clearly labelled button on the landing page, visitors could quickly reach the donation form and contribute to efforts to save endangered birds.

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Cities and cultures

The North City council launched a city tour app that gained some popularity but later saw a drop in downloads. To boost interest, they added an app QR code to their mobile phones. This allowed citizens and tourists to download the app easily from any app store, including Google Play, the Amazon Appstore, and the Apple App Store, providing quick access for anyone interested.

Frequently asked questions

Remember, using a mobile phone while driving is a major cause of accidents. So, don't scan QR codes while driving, but you can do it if you're parked or stuck in traffic. If you're walking on the sidewalk, it's easy to scan a QR code on a vehicle—just open your phone’s camera or QR code reader app and scan it.

You can easily make a QR code on Divsly by entering your link and picking a design that fits your brand. Add a frame, custom colors, and a logo for more attention. Make sure the code is big enough to scan and always test it, so it works well for everyone. Giving clear instructions and updating your link keeps your campaign engaging and useful for those who scan.​

QR codes on vehicles turn them into mobile billboards, letting people scan to access your website, offers, or contact info instantly. With dynamic QR codes from Divsly, you can track scans, update the linked content any time, and personalize the code to match your brand, making your marketing flexible and measurable.​

Got it! You can include campaign details in a QR code, like the goal, dates, benefits, or participation instructions for contests or challenges. This helps you connect with customers and track results. Just select the QR code, click "details," then "Add information," and you're all set to go!

A vehicle QR code can link to many types of content, such as your company’s website, service booking forms, promotional videos, contact pages, or location maps. You can also use it to share special offers, customer reviews, or instructions for your products. This flexibility helps you reach potential customers on the go and lets them interact with your brand in real time, simply by scanning the QR code with their phone.

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