QR-Codes-On

Using QR codes on street signs

Make your city streets more helpful, engaging, and user-friendly by adding QR codes to street signs. These smart and accessible codes give people instant access to valuable digital information such as directions, local rules, nearby attractions, public facilities, and important city updates. They can even link to suggestion boxes or feedback forms, allowing residents and visitors to share their thoughts, report issues, or contribute ideas to improve the city experience.

QR codes on street signs
QR codes on street signs
QR codes on street signs
QR codes on street signs
QR codes on street signs
QR codes on street signs

Benefits of incorporating QR codes in street signs

Street signs in cities are typically used to give directions, but with QR code technology, they can do much more. When people scan a QR code on a street sign, they can instantly access location-based digital information that helps them navigate the area more efficiently. This makes it easier for both residents and tourists to find accurate directions, discover nearby places, and access useful local services.

In Tokyo, for example, QR codes on traffic signs help tourists by providing information in multiple languages. When visitors scan the code, they can view details about nearby attractions, restaurants, train schedules, and travel tips. This makes exploring the city more convenient, engaging, and enjoyable for everyone.

Share information +

Adding a QR code to your city’s welcome sign gives visitors a quick and easy way to get up-to-date information. With just one scan, they can see safety guidelines, local news, event details, city activities, and more by going directly to your website or social media pages.

Show your city +

There are many types of QR codes, so you can choose the one that best fits your idea. Adding them to city signs can enhance the experience for tourists and visitors. A QR code can share fun facts about the city, provide access to an audio guide, show the locations of tourist spots, and more, while costing far less than printing multiple brochures and posters full of information.

Greater accessibility +

There are now about five billion smartphone users around the world, and that number continues to grow. As more people use smartphones with internet access, accessing online content through street signs with QR codes becomes easier than ever. Since the COVID-19 pandemic in 2020, QR codes have become much more common. Most smartphones now include built-in QR scanners, allowing users to scan codes directly with their camera. Because of this, an increasing number of organisations are adding QR codes to street signs to make city information, directions, and updates more accessible to everyone.

Improve your services +

A feedback QR code is an excellent way to hear from both residents and visitors in your city. You can create a custom form with different topics and link it to a QR code on street signs. When people scan the code, they can easily share their thoughts and suggestions. The responses can be sent directly to your email, helping your team identify problems faster and improve public services.

Easily integrate it into your aesthetic +

Our dynamic QR code generator offers many benefits, including the ability to match any design. You can customize your code with your own colors, frames, borders, logo, or a central image. You can also add a custom call to action. This way, your QR code can match the style of your campaign, your city’s colors, or your street signs. You can also choose the size and image type before printing.

Monitoring and planning +

One major problem with printed marketing on street signs has always been that it is hard to know how well it performs or how much it influences people’s choices. QR codes have changed that. By adding a dynamic QR code to your street signs, you can track performance in real time. You can see when and where each scan occurs, which device and operating system people used, and how many times the code was scanned. This data helps you understand how your street sign campaigns are performing and plan future initiatives more confidently.

How to add a QR code for street signs?

1

Sign up to access the QR code generator and choose the type of QR code to add to your signage. We recommend starting with the URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Add the QR code design to your street signage.

Top ways to incorporate QR codes for street signs

When designing QR codes for street signs, it’s important to follow a few key tips to ensure your marketing campaign performs well. Proper design, size, and placement can make your QR code easy to spot and scan, helping you connect with more people and share important information effectively.

1
Customize your design

By customizing your QR code, you can make it match the appearance of your street signs. After generating your QR code, you can choose from different frames and borders, add your city’s logo, select its main colors, and include a call-to-action message to capture the attention of both visitors and residents.

2
Use the right size

When creating your QR code, make sure it’s at least 2 x 2 centimeters in size. It’s best not to make it smaller, but you can make it larger to ensure it’s easy to read and scan.

3
Add a call to action (CTA)

Often, QR code users overlook an important detail for a successful campaign: including a brief message that explains what people will receive by scanning the code. When creating your QR code, be sure to add a clear call to action that encourages visitors to scan it and not miss out on the content or information you are sharing.

Explore QR codes in action for street signs

If you are looking for ways to create an engaging QR code campaign, here are some practical ideas for using QR codes on street signs to connect with residents and visitors.

Parks and recreation centers

If you have opened a new attraction in your city, it is helpful to know how visitors feel about it. You can add a feedback QR code to the entrance sign, allowing people to easily share their ratings and comments. The responses will be sent directly to your email, helping you gather insights and improve the visitor experience.

Guided visits

Tourists often have to wait for a scheduled tour, which can cause delays and frustration, or they may choose to explore on their own instead of with a guide. You can address this by offering an audio guide through MP3 QR codes on street signs. This allows visitors to explore the city while listening to a guide, at no extra cost. You can also use an event QR code to share details about upcoming events, and a link list QR code to connect visitors to your Instagram, TikTok, or X account, keeping them informed about the city’s activities.

Improve your community participation

Getting people involved in community activities can be challenging. You can encourage citizens to participate by adding QR codes to street signs that connect them to civic events and city improvement initiatives. With a video QR code, you can share information about cleaning campaigns, recycling workshops, charity drives, and other community programs, helping to boost engagement and involvement in your city.

Improve the tourist experience

If you have an interactive guide that lets tourists customize their tours and access information about attractions, services, transportation, and restaurants, you can make it easier to download by adding an app QR code to signs at key locations, such as airports, bus stations, shopping malls, and other high-traffic areas. This allows visitors to quickly download your app from any app store without having to search for it, making their experience more seamless and enjoyable.

Optimize your website

Many town councils have websites that provide information about services, events, activities, and even weather updates. To make this information easily accessible, you can add a dynamic URL QR code to signs at bus stops, shopping centers, or other public locations. With just one scan, visitors can quickly access the website on their devices, making it easier for everyone to find the information they need.

Frequently asked questions

QR codes allow anyone to use their smartphone to get directions, learn about local attractions, view city regulations, and offer feedback through quick surveys. By placing QR codes on street signs, cities make it easier for locals and visitors to find important details right when they need them, which helps make journeys smoother and improves engagement with city services.

To get the most benefit from QR codes, use a visible design and size that people can scan easily. Choose a placement that is convenient and safe for users. A short message, such as “Scan for city info,” should be included to inform people about the purpose. Customizing the QR code with your city’s logo and colors can make it both attractive and trustworthy. Regularly tracking usage lets you learn what works and improve future campaigns.

QR codes can provide extra information to road users, but it is essential to keep safety in mind. They should only be placed where scanning won’t cause distraction, such as parking lots or rest areas. Wise placement of QR codes ensures people can benefit from added information without affecting road safety, keeping both drivers and pedestrians safe while using public signage.

Yes, QR codes make it easier for cities and marketers to measure how well their campaigns are working. By using dynamic QR codes on street signs, officials can see useful data such as when and where each code gets scanned and how often they are used. This tracking helps them understand what information people are interested in and which locations attract more attention. Over time, cities can use these insights to plan better campaigns, improve service delivery, and make smarter decisions about future street signage and marketing efforts.

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