QR-Codes-On

Using QR codes in giveaways

Giveaways are an excellent marketing tool for attracting and engaging customers. Using a QR code to promote your giveaway helps people connect more easily with your brand. By tracking the results, you can measure how well the promotion performs and gain insights to improve future campaigns.

QR codes on giveways
QR codes on giveways
QR codes on giveways
QR codes on giveways
QR codes on giveways
QR codes on giveways

Benefits of incorporating QR codes in giveaways

By adding QR codes to your giveaways, you give your business a fresh way to reach new markets and engage participants, while collecting valuable insights as people enter. Embracing new technology and staying in tune with social trends helps make your promotions more relevant and strengthens your brand. This approach lets you track campaign results and connect with wider audiences, making every giveaway more interactive and meaningful for today’s customers.

Include giveaways in your marketing plan +

To make your giveaway successful, start by setting clear goals. Think about what you want to achieve, such as gaining more followers, increasing sales, clearing old stock, or rewarding loyal customers. This helps you understand the benefits of your campaign and improve your return on investment (ROI). Next, choose a prize that appeals to your target audience and create a simple plan with clear rules, a timeline, participation steps, and a fair way to select the winner. Using a custom QR code can help you promote the giveaway on social media and advertisements while allowing you to track results, learn what works, and make your next campaign even better.

Amplify your giveaways and contests +

Choose appealing prizes like gift cards, trips, or tasting experiences to make your giveaway stand out. Add a link list QR code so users can easily access contest rules with a quick scan. A clear plan helps boost followers, engagement, and product visibility. Encourage participants to share or follow your page to expand reach and interaction. Promote your giveaway both online and offline using dynamic QR codes. Customize your QR code and call to action (CTA) to capture attention and grow your audience affordably.

Track your progress +

With Divsly’s tracking feature, you can view real-time insights into your campaign’s performance. See how many people scanned your QR code, when and where they did it, and which devices they used. These analytics help you understand your audience better and fine-tune your marketing strategy. Whether it’s a product launch, seasonal promotion, or giveaway, you can easily measure results and make smarter decisions for future campaigns. This helps you stay up to date on how well your QR code is performing.

How to add a QR code to giveaways?

1

Sign up to access the QR code generator and choose the type of QR code you want to add to your giveaway or contest. We recommend starting with the URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Add the QR code design into your giveaway or contest.

Top ways to incorporate QR codes in giveaways

Today, QR codes don’t have to be plain black and white. You can now customize them with creative tools to match your brand or campaign style. Here are some features you can use to make your giveaway campaign more eye-catching and reach a wider audience.

1
Add instructions

Many QR code users forget an important detail for a successful campaign. Add a short message that tells people what they’ll get by scanning the code. When you create your code with Divsly, include a clear and catchy message such as “Don’t miss this contest,” “Scan for a chance to win,” or “Join this amazing giveaway.” This simple step can make a big difference in how many people actually scan your code.

2
Frame it

Use our customizable frames to make your QR code match your brand or giveaway design. After generating your code, you can pick from many frame styles and colors, along with different CTA messages to catch people’s attention. You can also change the icon, adjust the frame shape, and add your own custom text if needed.

3
Add a logo inside your QR code

After customizing the frame, shape, and color of your QR code, you can also place your logo in the center. You can choose one from our generator or upload your own. You can even create a custom CTA like “Join the challenge” or “Don’t miss this giveaway.” There’s no need to worry about logo size because our system automatically adjusts it to keep the code easy to scan.

4
Save your designs

Sign up for Divsly and you can save your QR code designs for future use. This way, you don’t have to create a new one every time. If you want to promote a new giveaway or contest with the same look, just reuse a saved design instead of starting from scratch.

5
Customizable URL

Each dynamic QR code comes with a random short URL by default, but you can customize it to fit your brand, like adding your company name. This helps set you apart from competitors and builds trust with users.

6
Test before printing

When printing or sharing your QR code, the recommended minimum size is 2 x 2 centimeters. Avoid making it smaller, but feel free to enlarge it to ensure it's easy to scan. To make sure everyone can access your QR code, test it on different smartphone models and apps.

Explore QR codes in action for giveaways

Giveaways and contests can boost your brand with the help of Divsly QR codes. Here are some examples of how different businesses have used them creatively to inspire your next campaign.

Restaurant icon
Restaurants

Los Burgueses was struggling with low engagement on Instagram. To boost interaction, they launched a giveaway where diners received a number with each meal purchase, along with a link list QR code. The code directed them to an Instagram reel featuring details of the prize, a free dinner every month for six months. This simple addition made it easier for customers to enter and share, significantly increasing participation.

Tourism icon
Tourism

Flamingo Beach promoted its resort’s high season with an engaging contest. Using a dynamic URL QR code, participants were directed to a landing page with all the contest details. They were invited to share a beach moment on social media using specific hashtags, and the post with the most likes won two free passes for water sports.

Retailer icon
Retailers

Shop Local ran a challenge where customers scanned a link list QR code displayed on their window or table tents. The code led them to a Facebook post inviting participants to share selfies in their favorite outfits from the store. The photo with the most likes won a store voucher, helping boost visibility and attract new followers.

Editor icon
Editors

Editorial Q boosted its email newsletter subscribers with a feedback QR code. Printed in their magazine, the code directed readers to a form they could complete for a chance to win a free book and magazine subscription. This helped the publication gather valuable feedback and grow its email list.

Frequently asked questions

QR codes make it easy for participants to enter your giveaway by simply scanning with their smartphones. This boosts engagement and helps you reach a wider audience, especially when you share your code across social media, packaging, or promotional displays.

When participants scan your QR code and enter your giveaway, you can collect valuable insights such as entry counts, location data, and device types. This makes it simple to track results and measure your campaign’s effectiveness.

Yes, you can personalize your QR codes with your brand’s colors, logo, and call-to-action messages like “Scan to Win” or “Join the Giveaway.” Customization helps your code stand out and encourages more people to participate.

Add your customized QR code to posters, flyers, product packaging, or your social media posts. Include a clear call to action and instructions so people understand what they’ll get by scanning. This multiplies your chances of people joining and sharing your giveaway with others.

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