QR-Codes-On

Using QR Codes in Giveaways

Giveaways are a great marketing tool. Using a QR code to promote your giveaway helps customers connect with your brand. Tracking the results lets you measure how well the promotion works and improve future ones.

Benefits of incorporating a QR codes in Giveaways

If you want to grow your business, you need to step out of your comfort zone and try new things. This includes updating your marketing strategies to reach new markets and customers. Using new technology and staying in tune with social trends and customer values can help make your message more relevant and strengthen your brand.

Include giveaways in your marketing plan +

To make your giveaway successful, start by setting clear goals. Think about what you want to achieve—more followers, higher sales, clearing out old stock, or rewarding loyal customers. This helps you see the benefits of your campaign and improves your return on investment (ROI). Next, pick a prize that fits your target audience and create a simple plan: set the rules, timeline, how people can join, and how you’ll pick the winner. Using a custom QR code can help spread the word on social media and ads. It also lets you track results, so you can learn what works and make your next giveaway even better.

Amplify your giveaways and contests +

Choose attractive prizes like gift cards, trips, or tastings to make your giveaway stand out.Add a Link Listing QR code so users can easily access contest rules with a quick scan.A clear plan helps boost followers, engagement, and product visibility. Ask participants to share or follow to increase reach and interaction.Promote your giveaway both online and offline using dynamic QR codes.Customize your QR code and CTA to grab attention and grow your audience affordably.

Track your progress +

Divsly’s tracking feature lets you see real-time stats for your marketing campaign, so you know what’s working and what’s not. The QR code tracks how often it’s scanned, how many unique scans it gets, and even details like location, date, time, device, and operating system. This helps you stay up to date on how well your QR code is performing.

How to add a QR code for Giveaways ?

1

Sign up to access the QR code generator and choose the type of QR code to add to your giveaway or contest. We recommend starting with the QR from URL code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "download" to save your QR code as a .jpeg file.

6

Add the QR code design into your giveaway or contest.

Top ways to incorporate QR codes on Giveaways

Today, QR codes don’t have to be plain black and white. You can now customize them with creative tools to match your brand or campaign’s style. Here are some features you can use to make your campaign more eye-catching and reach a bigger audience.

1
Add instructions

Many QR code users forget a key detail for a successful campaign: adding a short message explaining what people will get by scanning the code. When you create your code with Divsly, make sure to include a clear and catchy message like “Don’t miss this contest,” “Scan for a chance to win,” or “Join this amazing giveaway.” This small step can make a big difference in how many people actually scan your code.

2
Frame it

Use our customizable frames to make your QR code match your brand or giveaway design. After generating your code, you can pick from many frame styles and colors, along with different CTA messages to catch people’s attention. You can also change the icon, adjust the frame shape, and add your own custom text if needed.

3
Add a logo inside your QR code

After customizing the frame, shape, and color of your QR code, you can also add your own logo in the center. You can choose one from our generator or upload your own. You can even create a custom CTA like “Join the challenge” or “Don’t miss this giveaway.” No need to worry about the logo size—our system adjusts it automatically to keep the code easy to scan.

4
Save your designs

Sign up for Divsly and you can save your QR code designs for future use. This way, you don’t have to create a new one every time. If you want to promote a new giveaway or contest with the same look, just reuse a saved design instead of starting from scratch.

5
Customizable URL

Each dynamic QR code comes with a random short URL by default, but you can customize it to fit your brand, like adding your company name. This helps set you apart from competitors and builds trust with users.

6
Test before printing

When printing or sharing your QR code, the recommended minimum size is 2 x 2 centimeters. Avoid making it smaller, but feel free to enlarge it to ensure it's easy to scan. To make sure everyone can access your QR code, test it on different smartphone models and apps.

Explore QR codes in action for Giveaways

Giveaways and contests can boost your brand with the help of Divsly codes. Here are some examples of how different businesses used them creatively to inspire your next campaign:

Restaurants

Los Burgueses was struggling with low engagement on Instagram. They decided to hold a giveaway where diners got a number with each meal purchased, along with a Link List QR code. The code took them to a reel on Instagram with details of the prize—a free dinner every month for six months. This made it easier for customers to enter and share, increasing participation.

Tourism

Flamingo Beach promoted their resort’s high season with an exciting contest. Using a dynamic URL QR code, users were directed to a landing page with contest details: share a beach moment on social media using specific hashtags. The post with the most “likes” won two free passes for water sports.

Retailers

Shop Local ran a challenge where customers scanned a Link Listing QR code on their window or table tents. The code took them to a Facebook post asking for selfies in their favorite outfits from the store. The most liked photo won a store voucher, helping to increase visibility and attract new followers.

Editors

Editorial Q boosted its email newsletter subscribers with a Feedback QR code. Printed in their magazine, the code led readers to a form to complete for a chance to win a free book and magazine subscription. This helped them gather customer feedback and build their email list.

Frequently Asked Question

A QR code is an advanced version of a barcode that quickly shares information when scanned with a mobile device. Created in the 1990s by DENSO WAVE, it was designed to process more information faster. Originally used by manufacturers, QR codes became open-source with the rise of smartphones and are now used for many purposes. You can find them in both print and digital marketing, and they can store information like website links, contact details, text messages, phone numbers, and more. Scanning a QR code lets your device take you to a website, display a message, add contacts, make a call, and more.

In recent years, QR codes have evolved from simple tools for sharing information to powerful, versatile features. Today, they can store up to 4,296 characters, including links, numbers, and text. A QR code can hold anything from PDF files and image galleries to audio tracks, video playlists, contact info, or a Google Maps location. All of this is instantly accessible on users' mobile devices with a simple scan. If your brand is running a giveaway, a QR code can link users to the registration form or social media post, and they can easily share it with others via text, email, or social media.

With our dynamic QR code generator, you can deactivate or delete your QR codes anytime. For example, you can deactivate a code after a contest ends. Deactivated codes will be marked as "Paused," so you can easily reactivate or edit them for future use.

Static QR codes don't expire, but they can't be edited or tracked. Our dynamic QR codes, on the other hand, can be updated even after printing and allow you to track stats like the number of scans, location, time, and device used. You can try all the benefits of dynamic QR codes with our free 7-day trial, which gives you full access to all features. After the trial, you can choose a plan that fits your needs for unlimited scans.

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