QR-Codes-On

Using QR Codes in Cinema Ads

A dark theater before a movie starts is a great place to boost your advertising. Add a Divsly code to your movie ad—curious viewers can scan it while they wait, making the experience more engaging and helping you reach new customers.

Benefits of incorporating QR codes in Cinema Ads

Film advertising is a great way to show off your products and services. By adding QR codes, you let viewers scan and quickly access more information without crowding the ad or cutting down the message. Plus, using QR codes on your movie ads, posters, or trailers helps you track how well your ads are working, so you can improve them later.

Increase the visibility and awareness of your brand +

Cinema advertising is a great way to build brand awareness and reach new customers through word-of-mouth. However, it's often expensive and usually limited to short 30-second spots, since longer ads can lose the audience's attention. QR codes help solve this problem. They let you share more content without cluttering your ad, and viewers can save the info on their phones. Plus, QR codes allow you to track scans and measure your return on investment (ROI).

Multichannel development +

To show viewers what makes your brand special and turn them into potential customers, try using a multi-channel marketing strategy. Adding a QR code to the cinema screen links the audience directly to your digital content, so they don’t miss it after the movie ends. You can guide movie lovers to your Instagram or TikTok with a Link Listing QR code, where they’ll find exclusive updates, trailers, and premiere news. You can also offer special deals through a Coupon QR code, which they can redeem after the movie or whenever they choose.

Boost sales of your product +

You can encourage moviegoers to buy your merchandise, visit the concession stand, or come back for another film by offering an exclusive discount through a Coupon QR code in your movie ads.

McDonald’s is a great example—they often run cinema ads with a QR code that gives viewers a discount on their next purchase. By scanning the code, people are taken to a webpage where they can get a coupon valid for one week, which can be used not just at the cinema but at any McDonald’s location.

This shows how QR codes in cinema ads are a smart way to reach your audience. Plus, you can add a custom button to send users straight to your social media pages, helping you gain more followers and potential customers.

Integrate it into your design +

The Divsly code generator lets you customize your QR codes to match your brand’s look. You can use your brand colors, add custom frames and borders, insert your logo or an image in the center, and include a call to action (CTA) to encourage people to scan it. Divsly codes are also flexible—they can be resized to fit any format, and you can choose the type of image file when downloading them.

Track your campaign +

If you want to see which ad worked best, how many followers you gained from your cinema QR code, or how your campaign is doing, our dynamic QR codes are the perfect tool. They let you track real-time data like where and when the code was scanned, what device and system were used, and how many times it was scanned. This info helps you understand how your QR code is performing and which theaters or movie times work best, so you can improve future campaigns.

How to add a QR code for Cinema Ads ?

1

Sign up to access the QR code generator and choose the type of QR code to add to your ads. We recommend starting with the QR from URL code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "download" to save your QR code as a .jpeg file.

6

Add the QR code design into your cinema ad.

Top ways to incorporate QR codes for Cinema Ads

1
Customize your design

With Divsly, you can customize your QR code to match your brand’s style and help boost brand awareness. After creating your code, you can choose from a range of frames, ready-made CTA messages, and colors to catch people’s attention. You can also add your own icon or logo, change the shape, and include custom text for a more personal touch.

2
Use the right size

When making your QR code, remember the minimum recommended size is 2 x 2 centimeters, whether it's digital or printed. It's best not to go smaller, but you can make it bigger to keep it easy to scan. To make sure everyone can use it, test the QR code with different smartphone models and apps.

3
Add a call to action

Many people forget an important detail when using QR codes: adding a short message to explain what the user will get by scanning it. When you create your QR code with QRFY, make sure to include a small note or incentive, so people know what to expect and are more likely to scan it—this helps make your campaign more effective.

Explore QR codes in action for Cinema Ads

If you're unsure how to use Divsly codes to boost your sales and improve ROI, here are some examples to inspire you.

Offer great deals and discounts

A great way to grab customers' attention is by offering discount coupons. To turn viewers into repeat customers, you can display a Coupon QR code on the screen at the cinema. They can redeem it at your food stall, save it for later, or share the deal with family and friends via text, social media, or email.

Turn movie posters into interactive content portals

To catch your audience's attention and get them to watch your movie trailer, share an engaging poster. However, they might forget to look for it later. Instead, by adding a Video QR code to the poster or ad, the trailer link will be saved on their device, making it easy for them to watch it immediately or after the movie.

Increase traffic to your website

A great way to get audiences excited for your next movie is by giving them direct access to exclusive content through a dynamic URL QR code in your trailer. This can link viewers to your website, an ad video channel, or interactive games related to your film. Plus, Divsly lets you track scan data, so you can see where and when traffic is highest, helping you evaluate the success of your campaign and make improvements if needed.

Convert leads into customers

Commercials usually last around 30 seconds, which is enough to share a message but may not always encourage viewers to take action. By using a Video QR code, you can make your ad interactive, allowing viewers to scan and access a video playlist, keeping them engaged longer.

Increase your number of followers

Social media plays a big role in marketing campaigns today. When viewers watch your movie commercial, they’ll be more likely to scan the code since they won’t have to search for your social media accounts. With our Link List QR code, they can quickly access your profiles and the information you share about your products, updates, promotions, and giveaways.

Frequently Asked Question

QR codes in film advertising should be large enough to be easily scanned. The minimum recommended size is 2 x 2 cm to avoid clutter and scanning issues. In cinemas, it's best to use a larger size so people in the back can scan it easily. Be sure to test the code on different devices to make sure it looks good and is readable for everyone.

When creating a QR code, it’s important to think about its purpose and design. The purpose should meet user needs, like offering product info or booking services. For design, choosing the right colors, frames, and adding logos can help the QR code stand out or blend in with your design. In short, QR codes are a versatile tool that, when used well and designed carefully, can enhance user experience and brand engagement.

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