QR-Codes-On

Using QR Codes in Bottles and Cans

Boost your beverage marketing by adding a QR code to your labels, giving loyal customers easy access to more information, entertainment, and more with just a scan.

Benefits of incorporating QR codes in Bottles and Cans

QR codes are a great way to connect digital and print marketing, adding originality and value to your brand. If you want to be more transparent about your products and ingredients, QR codes can help. They link customers to details about production processes, ingredients, raw material sources, manufacturers, and supply chains. This is just one of many ways QR codes can boost your brand. Donald Kendall, PepsiCo’s president from 1971 to 1986, knew how important marketing is for shaping a brand’s image. Today, adding a QR code to your bottles can give customers more information, helping them connect with your brand and make informed choices.

Create desire in consumers +

A well-placed QR code can enhance your marketing strategy by encouraging active customer participation, boosting interest and brand loyalty. In 2012, Pepsi launched a game-changing campaign using QR codes on its bottles. Scanning the codes gave consumers access to exclusive content, contests, and special promotions. This approach not only attracted attention but also reinforced Pepsi's image as an innovative brand that prioritizes its customers' needs.

Smart label +

Label space on bottles and cans is limited, but QR codes help solve this by giving consumers easy access to more information and benefits. They’re small enough to fit into existing designs and can match the brand's colors and style. With just a scan, customers can access details like ingredients, nutritional info, origin, promotions, and more.

Today, people want more transparency about what they consume, and a lack of it can hurt sales. Instead of just claiming your drinks are "high quality," you can use our Video QR code to show the production process, from orchards to bottling. Customers can see quality control, hear worker testimonials, and much more—giving them all the information they need before making a purchase.

Smart comments +

With a Feedback QR code, consumers can quickly scan, rate, and comment on your new product or flavor in under a minute. After they complete the short survey, you'll receive the feedback via email, allowing you to analyze the results and either celebrate success or make improvements.

Smart tracking +

Our dynamic QR codes let you track detailed information, like how many users scanned your code, their location, the date and time, and the type of device and operating system they used. This helps you understand your customers better, measure your product's reach, and improve your marketing campaigns.

How to add a QR code for Bottle ?

1

Sign up to access the QR code generator and choose the type of QR code to add to your bottles or cans. We recommend starting with thedynamic URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "download" to save your QR code as a .jpeg file.

6

Add the QR code design into your bottle or can.

Top ways to incorporate QR codes for Bottles and Cans

QR codes are no longer just plain and boring. Now, you can customize them with your own branding and a range of creative tools. To make your promotional stickers and product labels effective, they need to catch the attention of customers and potential customers. Here’s a guide to some useful practices to help you design standout QR codes.

1
Include instructions

In the past, many have printed QR codes without explaining what consumers will gain by scanning them. Always include a clear message to encourage scanning and ensure your marketing campaign is effective.

2
Personalize your frame

Enhance your QR code by adding creative frames in different colors and designs to make it more eye-catching. After generating your code, choose from a variety of frames that include engaging messages. You can also customize it with your own text, icons, or shapes to drive action.

3
Place a logo to your QR code

Once you’ve customized the frame, shape, and color, you can add your company logo in the center. Our system automatically adjusts the logo size to ensure the QR code remains scannable.

4
Store your designs

Sign up for Divsly to easily reuse saved QR code designs without starting from scratch. Save your designs as templates and use them in future marketing campaigns.

5
Personalized URL

Divsly provides a short, customizable URL for each generated code, redirecting to any page you choose. You can update the link anytime to help differentiate yourself from the competition.

6
Preview before printing

For optimal scanning, the minimum recommended size for your QR code is 2 x 2 cm. Avoid making it smaller, but you can increase the size if needed. Test it with different smartphones and apps to ensure accessibility for all users.

Explore QR codes in action for Bottles and Cans

If you're not sure how QR codes can benefit your bottles and cans, here are some examples to show how they can help your company stand out and create excitement among your customers.

Restaurants

The restaurant Los Burgueses, after seeing the popularity of its natural cranberry juice, decided to sell it in local supermarkets. To encourage consumers to use it at parties, they added a PDF QR code on the bottle label, offering a variety of drink and cocktail recipes. This allowed them to update recipes without reprinting the label or creating a new code. It also made it easy for consumers to share the recipes with friends or on social media.

Consumer packaged goods

ZenYog launched a new line of fortified drinkable fruit yogurts and wanted feedback on the product. To gather opinions, they added a Feedback QR code to the bottles. Consumers could easily scan the code and, in just a minute, send their comments directly to ZenYog’s commercial email.

Tourism

Wine tours have become popular, attracting more tourists to various locations. To tap into this trend, the North City tourism agency started offering a tour to nearby wineries, including a guided visit and wine tasting. To grab attention, they added an Event QR code to the bottles at both wineries, promoting the tours. The landing page linked to a custom button where visitors could easily reserve their spot.

Event management

The events company Always Together, known for organizing weddings and conferences, gave attendees at the last trauma congress individual bottles of champagne from its sponsor. Each bottle had a Coupon QR code offering a 25% discount on wine and sparkling wine purchases. This made it easy for guests to save, share, and redeem coupons without creating extra waste, while also boosting the company's sales.

Gym and wellness studios.

The gym 4x4 Training launched its own brand of protein shakes to help clients stay motivated and build muscle. They added a URL QR code to the shake bottle labels. When scanned, it takes customers to a page with training tips and a list of the benefits of regular exercise.

Frequently Asked Question

Many companies use QR codes on bottles and cans to share product info, offer discounts, show videos, or get customer feedback. But others have gotten creative too. A whiskey brand let customers add personalized Father’s Day messages using a QR code. A rum brand linked their code to cocktail recipes to inspire people to try new mixes at home. A beer brand even hosted a bar event for single customers. The possibilities are endless.

Absolutely. First, think about how much you can save on printing and how much more information you can share with a QR code. Customers are also more loyal when they trust a brand—and that trust comes from being open and transparent. That’s why it’s a great idea to share all the important information they might want to know.

Definitely! QR codes let you get as creative as you want. You can share a video showing how your wine is made, cocktail recipes for your rum, info about your eco-friendly practices, a fun quiz for kids who drink your fruit juice, or even raffles and promotions. If you already have an idea, go ahead and start designing your own QR code!

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