QR-Codes-On

Using QR Codes in Art

Share your portfolio, business card, promote new exhibitions, offer guides to your exhibits, share videos, and more with just a scan. QR codes in your art exhibition or any artistic display will enhance your visitors' experience.

Benefits of incorporating QR codes in Art

QR codes aren’t just for advertising and marketing; they can also connect the physical world with the online world, offering artists a way to share multimedia and new perspectives beyond the physical space of their work.

For example, Japanese artist Takashi Murakami included a QR code in his painting "Enso: Blue" (2013). The code took viewers to a website where they could explore his creative process. Similarly, French artist Invader added QR codes to his "Rubik Cubism" series, which featured pixelated portraits made from Rubik’s cubes. The QR codes led viewers to videos about the creation process and inspiration behind each piece. These examples show how artists are using QR codes to add layers of meaning and create an interactive experience for their audiences.

Creating a more inclusive art world +

QR codes offer artists a new way to create art and make virtual spaces more accessible to the public.

Spanish artist Daniel Canogar uses recycled LED screens in his "Pulse" series to create installations with moving images in public spaces like squares and buildings. Some of these installations include QR codes that lead viewers to extra content related to the artwork and its message. This adds interactivity, blending digital art with the physical space. QR codes make it easier for artists to enhance their work, allowing audiences to explore deeper layers or the creative process. Imagine adding a video or MP3 QR code to your artwork to give viewers an even richer, more interactive experience!

Amplify your art +

During the COVID-19 pandemic, the Metropolitan Museum of Art in New York started using QR codes to enhance its exhibitions. Each artwork had a QR code that visitors could scan with their mobile devices to access extra information about the piece. This helped visitors learn more about the art's history, style, and details as they explored the museum.

QR codes can do more than just provide information—they can offer different viewpoints on a topic. For example, you can share a playlist through a Video QR code or use an MP3 QR code to add music or sound that enhances the experience. This way, you can present your art in a richer, multimedia way.

Integrate into your design +

Our dynamic QR code generator gives you the possibility to create QR codes in a flexible and creative way: you can add your brand colors, use custom frames and borders, decorate it with an image or logo and include the most important thing: a call to the unique action (CTA), so that users clearly know why they should scan it. QR codes can adapt their size and image file type, to be inserted into any artistic medium you choose.

Measure to plan +

How can you know if people are engaging with your art? One of the challenges with physical art or printed works is the inability to track how viewers interact with it. QR codes solve this problem. By using a dynamic QR code, you can track data in real time, including the number of scans, how long people engage with it, and the devices and operating systems they use. This lets you see how well your QR code is performing and make adjustments in the future to reach more people.

How to add a QR code for Art works ?

1

Sign up to access the QR code generator and choose the type of QR code to add to your artwork. We recommend starting with the dynamic URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "download" to save your QR code as a .jpeg file.

6

Add the QR code design into your artwork.

Top ways to incorporate QR codes for Artworks

When designing the QR code for your artwork, there are a few tips to keep in mind to ensure better results.

1
Customize your design

With Divsly, you can customize your QR code to match your brand’s style and help boost brand awareness. After creating your code, you can choose from a range of frames, ready-made CTA messages, and colors to catch people’s attention. You can also add your own icon or logo, change the shape, and include custom text for a more personal touch.

2
Use the right size

When making your QR code, remember the minimum recommended size is 2 x 2 centimeters, whether it's digital or printed. It's best not to go smaller, but you can make it bigger to keep it easy to scan. To make sure everyone can use it, test the QR code with different smartphone models and apps.

3
Add a call to action

Many people forget an important detail when using QR codes: adding a short message to explain what the user will get by scanning it. When you create your QR code with QRFY, make sure to include a small note or incentive, so people know what to expect and are more likely to scan it—this helps make your campaign more effective.

Explore QR codes in action for Art

If you’re not sure how to use our QR codes to enhance your work, here are some examples to inspire you and spark your creativity.

Increase your income

If you display your art in public, you can boost your income by adding a QR code that links to a page with your bank details. This way, people who appreciate your art can easily donate to cover material costs. Using a QR code makes it simple for anyone with a smartphone to contribute instantly.

Connect viewers with a charity campaign

Spanish artist Eugenio Ampudia's "Please Scan Me" project featured trees hanging from the ceiling, each with its own QR code. By scanning a tree's QR code, viewers could make a donation that went towards environmental conservation or social projects related to nature. This interactive artwork not only captured attention visually but also allowed viewers to contribute to a meaningful cause.

Promote your work

Imagine how QR codes can boost your art: Social media has become a powerful tool for artists. By adding Link Listing QR codes to your exhibitions, you can promote and grow your social media presence.Want to attract more people to your next gallery exhibition? Place a sample of your work in a public space with an Event QR code. This lets visitors save the event details and add it to their calendars. Use a dynamic URL QR code to connect each artwork to your online store. Visitors can scan the code, learn the price, and even request a print or the original.

More information about your art

A PDF QR code lets visitors easily access more information about a piece of art, like its history and creation process. You can upload one or more PDFs to enhance the viewer's experience, whether in a gallery or museum. This technology makes it easy to provide extra details that deepen the appreciation of the artwork and its context.

Connect communities through augmented reality

Many visual artists aim to create interactive experiences through their work. If you have an augmented reality app that lets viewers see your art in a new way using their phone camera, you can add an Apps QR code. This lets people easily download the app and enjoy your art on another level. The code can link directly to app stores like Google Play, Amazon Appstore, and others.

Frequently Asked Question

With the many types of QR codes Divsly offers, you can share all kinds of art-related information. This includes links to websites with details about the artwork, artist bios, contact info for galleries or artists, videos showing how the art was made, event details, prices, and availability. You can also create QR codes that link to image galleries, letting users explore full collections of related works.

QR codes are a great way to help sell artwork by giving buyers quick access to important information. When someone scans a QR code next to a piece, they can instantly see details like its history, size, price, and how to buy it. This makes the buying process easier and more convenient, which can lead to more sales and happier customers.

Yes, it’s possible to do, though it might take some practice. The key is to make sure the QR code design is clear and easy to read. Use colors with enough contrast so it scans properly. Also, make sure the information it links to is correct and well organized. With some care and the right tools, you can even create a working QR code by hand!

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