QR Code Generator for Food

Using QR codes on food packaging

Improve your marketing strategy by integrating a QR code into your food packaging to add value and keep customers choosing your products. You can also include a QR code on your stickers and labels to increase the exposure and visibility of your marketing campaign.

Food Package
Food Package
Food Package
Food Package
Food Package
Food Package

Benefits of incorporating a QR code on food packaging

Consumers today look for detailed information about packaged foods, such as composition, origin, and production process, while also valuing eco-friendly packaging. In the past, including all this information on the label was difficult or resulted in tiny, unreadable text. QR technology solves this challenge by giving customers instant access to complete details without adding extra packaging or printing costs. With a quick scan, they can view all essential information, helping brands meet consumer expectations while keeping packaging efficient and affordable.

Create confidence in your products +

Enhance the customer experience by connecting them to detailed information about your food products through QR codes. A video QR code can share a playlist that showcases the journey of raw materials, production, packaging, and transportation. A PDF QR code provides ingredient lists, nutritional information, recipes, and allergy details. A coupon QR code gives access to discounts and promotions, making it easy for customers to save and redeem offers with a quick scan. This seamless process keeps customers engaged and encourages repeat purchases.

Showcase your supply chain process +

The lack of information about a product’s origin, especially seafood, can lead to distrust and health concerns among consumers. QR codes provide a simple and cost-effective way to build trust by offering transparency into the supply chain. Adding a QR code to your packaging gives customers instant access to key product details before purchase. This openness helps boost consumer confidence and drive sales.

Sustainable packaging +

Sustainability and environmental awareness are key when designing packaging for food products, as they play a crucial role in building trust and competitiveness. QR codes provide an easy and low-cost way to reduce packaging waste. The information linked to the QR code can be updated anytime, without the need to reprint or generate new codes. This helps lower printing costs and supports eco-friendly practices.

Elevate your marketing plan +

Our dynamic QR codes include a tracking feature that shows when, where, and with what device scans occur, along with scan frequency. This data helps you analyze trends and measure your campaign’s success. You can adjust the information and design based on these insights to enhance overall campaign performance.

How to add a QR code in food packaging?

1

Sign up to access the QR code generator and choose the type of QR code to add to your food packaging. We recommend starting with the URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your Divsly code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Add the URL QR code to your food packaging.

Top ways to incorporate QR codes in food packaging

QR codes are no longer plain or boring. With customized designs and branding options, they can make your food packaging more engaging and informative. A well-designed QR code helps attract consumer attention while providing instant access to product details, recipes, or promotions. Here’s a quick guide to best practices for creating standout QR codes for your food packaging.

1
Include instructions

In the past, many businesses printed QR codes without explaining what consumers would gain by scanning them. Always include a clear message to encourage scanning and ensure your marketing campaign is effective.

2
Personalize your frame

Enhance your QR code by adding creative frames in different colors and designs to make it more eye-catching. After generating your code, choose from a variety of frames with engaging messages. You can also customize it with your own text, icons, or shapes to encourage action.

3
Place a logo on your QR code

Once you’ve customized the frame, shape, and color, you can add your company logo in the center. Our system automatically adjusts the logo size to ensure the QR code remains scannable.

4
Store your designs

Sign up for Divsly to easily reuse saved QR code designs without starting from scratch. Save your designs as templates and use them in future marketing campaigns.

5
Personalized URL

Divsly provides a short, customizable URL for each generated code that redirects to any page you choose. You can update the link anytime to help differentiate yourself from the competition.

6
Preview before printing

For optimal scanning, the minimum recommended size for your QR code is 2 x 2 cm. Avoid making it smaller, but you can increase the size if needed. Test it on different smartphones and apps to ensure accessibility for all users.

Explore QR codes in action for food packaging

Here are some fictional scenarios inspired by real industries that use QR codes in their marketing campaigns. Let these examples inspire your creativity for integrating QR codes into your food packaging.

Consumer package goods icon
Consumer packaged goods

ZenYog enhanced its packaging by adding QR codes featuring exclusive recipes made with their dairy products. In their latest campaign, they used a PDF QR code to give loyal customers an exclusive preview of a recipe e-book and the option to pre-order the physical copy. This expansion into publishing was a major success.

Urban life and culture icon
Urban life and culture

To celebrate North City's centenary, the government distributed 3,000 jam jars at a recreational event. Each jar featured a video QR code that, when scanned, linked to a playlist featuring ten videos showcasing the city’s history. The videos included images of the city, traditional music, and stories from its oldest residents. This unique experience connected attendees with the city's rich cultural heritage.

Dining icon
Dining establishments

When Los Burgueses launched its popular crispy cheddar nuggets in supermarkets, they added a coupon QR code to the packaging that offered a special discount at their restaurant. Customers could scan the code to save the coupon, redeem the discount, and access the restaurant’s website. The QR code also featured a personalized button to help consumers find nearby store locations. This strategy kept customers engaged with both the product and the restaurant.

Accommodation icon
Accommodations and destinations

Sky Resort launched a campaign to support flood victims in the northern region, featuring a dynamic URL QR code on each complimentary chocolate wrapper. The QR code linked to the foundation’s website, which displayed the logo and the message ‘Help us to help.’ The website provided details about the situation and how donations could aid recovery efforts. This initiative encouraged guests to contribute to the cause during their stay.

Cafe icon
Cafe

Espresso House promoted its new coffee shop by adding an image gallery QR code to all coffee cups and pastry packaging. Scanning the code directs customers to a mobile-friendly page showcasing the company’s history, bakery facilities, staff at work, and finished products. Customers can zoom in on any image and use a custom button to visit the official website for more product details and pricing. This interactive experience enhances customer engagement and drives traffic to the website.

Frequently asked questions

QR codes on food packaging are an effective way to connect with consumers and offer additional product and company information without cluttering the packaging. They provide clear insights into the product, brand identity, and promotions before purchase. QR codes also inform customers about the product's origin and allow direct interaction with the company. Consumers can share feedback, complete surveys, or connect with social media through the code. This enhances the customer experience and strengthens brand engagement.

QR codes allow more information to be shared in less space, reducing ink and paper waste. A small 2x2 cm QR code can link to an entire e-book, image gallery, or video playlist without increasing packaging size or label clutter. Instead of printing large amounts of information on packaging, brands can use QR codes to direct consumers to digital resources. This makes QR codes an eco-friendly and efficient solution for food packaging, helping companies minimize material usage and reduce their environmental footprint.​

You can either integrate the QR code into your brand design or create packaging around it. With dynamic QR codes, you can customize their appearance to match your product’s aesthetics, moving beyond the traditional black and white design.

Yes, QR codes can store personal data, such as contact details, when you encode this information directly in the code or link to a page containing it. For example, many companies use vCard QR codes to share phone numbers, email addresses, or other details. You always control what information is shared, ensuring only data that's valuable for your customers is included. This makes communication easier while letting you manage privacy as needed.
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