QR Code Generator for Bottles

Using QR codes in bottles and cans

Boost your beverage marketing by adding a QR code to your bottle or can labels, giving loyal customers instant access to detailed product information, engaging content, special offers, and entertainment with just a single scan. This simple addition helps you connect more deeply with your audience and enhance their overall brand experience.

QR codes in bottles and cans
QR codes in bottles and cans
QR codes in bottles and cans
QR codes in bottles and cans
QR codes in bottles and cans
QR codes in bottles and cans

Benefits of incorporating QR codes in bottles and cans

QR codes are an effective way to link digital and print marketing, adding originality and measurable value to your brand. If you want to be more transparent about your products and ingredients, QR codes can help by directing customers to details about production processes, ingredient lists, raw material sources, manufacturers, and supply chains. This is just one of many ways QR codes can strengthen your brand. Donald Kendall, PepsiCo’s president from 1971 to 1986, understood how important marketing is in shaping a brand’s image. Today, adding a QR code to your bottles or cans can give customers easy access to useful information and help them make more informed choices.

Create desire in consumers +

A well placed QR code can strengthen your marketing by encouraging active customer participation and increasing interest and brand loyalty. In 2012, Pepsi ran a widely noticed campaign using QR codes on its bottles. Scanning the codes gave consumers access to exclusive content, contests, and special promotions. This approach not only attracted attention but also reinforced Pepsi's image as an innovative brand that prioritizes its customers' needs.

Smart label +

Label space on bottles and cans is limited, but QR codes help solve this by giving consumers easy access to more information and benefits. They are small enough to fit into existing designs and can be styled to match your brand colors and visual identity. With a single scan, customers can access details such as ingredients, nutritional information, origin, ongoing promotions, and more.

Today, consumers expect greater transparency about what they consume, and a lack of clear information can hurt sales. Instead of simply claiming your drinks are "high quality," you can use a video QR code to show the production process, from orchards to bottling. Customers can view quality control steps, hear worker testimonials, and explore other supporting material, giving them the context and confidence they need before making a purchase.

Smart comments +

With a feedback QR code on your bottles or cans, consumers can quickly scan, rate, and comment on a new product or flavour in under a minute. After completing the short survey, you will receive the feedback by email, allowing you to analyse the results and either celebrate successes or make targeted improvements.

Smart tracking +

Dynamic QR codes on your bottles or cans let you track detailed information such as how many users scanned your code, their location, the date and time of each scan, and the type of device and operating system they used. This valuable data helps you understand customer behaviour, measure your product’s reach, and refine your marketing campaigns for better results.

How to add a QR code for bottles?

1

Sign up to access the QR code generator and choose the type of QR code you want to add to your bottles or cans. We recommend starting with a dynamic URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "Download" to save your QR code as a JPEG file. If you plan to print the code on labels, consider downloading a higher quality format such as PNG or an SVG/vector file when available to preserve clarity at print sizes.

6

Insert the downloaded QR code into your bottle or can label layout and proceed with printing or digital distribution.

Top ways to incorporate QR codes for bottles and cans

QR codes are no longer plain or boring. You can now fully customize them with your own branding, colors, frames, icons, and a range of creative design tools to make them visually distinctive and on brand. To make promotional stickers, label panels, or bottle neckers effective, they should capture attention and clearly communicate the value of scanning. Below is a practical guide to useful practices you can follow when designing standout QR codes for bottles, cans, and related packaging, including placement tips, file format suggestions for printing, and ideas for incentives that increase scan rates.

1
Include instructions

In the past, many businesses printed QR codes without explaining what consumers would gain by scanning them. Always include a clear message to encourage scanning and ensure your marketing campaign is effective.

2
Personalize your frame

Enhance your QR code by adding creative frames in different colors and designs to make it more eye-catching. After generating your code, choose from a variety of frames with engaging messages. You can also customize it with your own text, icons, or shapes to encourage action.

3
Place a logo on your QR code

Once you’ve customized the frame, shape, and color, you can add your company logo in the center. Our system automatically adjusts the logo size to ensure the QR code remains scannable.

4
Store your designs

Sign up for Divsly to easily reuse saved QR code designs without starting from scratch. Save your designs as templates and use them in future marketing campaigns.

5
Personalized URL

Divsly provides a short, customizable URL for each generated code that redirects to any page you choose. You can update the link anytime to help differentiate yourself from the competition.

6
Preview before printing

For optimal scanning, the minimum recommended size for your QR code is 2 x 2 cm. Avoid making it smaller, but you can increase the size if needed. Test it with different smartphones and apps to ensure accessibility for all users.

Explore QR codes in action for bottles and cans

If you're not sure how QR codes can benefit your bottles and cans, here are some examples to show how they can help your company stand out and create excitement among your customers.

Restaurant icon
Restaurants

The restaurant Los Burgueses, after seeing the popularity of its natural cranberry juice, decided to sell it in local supermarkets. To encourage consumers to use it at parties, they added a PDF QR code to the bottle label that linked to a collection of drink and cocktail recipes. This allowed them to update recipes without reprinting labels or creating a new code. It also made it easy for consumers to share recipes with friends or on social media.

CPG icon
Consumer packaged goods

ZenYog launched a new line of fortified, drinkable fruit yogurts and wanted customer feedback on the product. To gather opinions, the company added a feedback QR code to the bottles. Consumers could scan the code and, in about a minute, submit their comments directly to ZenYog’s company email.

Tourism icon
Tourism

Wine tours have become popular and now attract more visitors to regional destinations. To tap this trend, the North City tourism agency began offering guided visits and wine tastings at nearby wineries. To attract attention, they added an event QR code to the bottles sold at both wineries to promote the tours. The QR code led to a landing page that featured a custom reserve button, allowing visitors to book their spots quickly and easily.

Event icon
Event management

The events company Always Together, known for organising weddings and conferences, gave attendees at a recent business summit individual bottles of champagne supplied by its sponsor. Each bottle featured a coupon QR code offering a 25% discount on wine and sparkling wine purchases. This made it easy for guests to save, share, and redeem the coupons without creating extra waste, while also boosting the company's sales.

Wellness icon
Gym and wellness studios

The gym 4x4 Training launched its own brand of protein shakes to help clients stay motivated and build muscle. They added a URL QR code to the shake bottle labels. When scanned, the code directs customers to a page with training tips and a list of the benefits of regular exercise.

Frequently asked questions

Many companies use QR codes on bottles and cans to share product info, offer discounts, show videos, or get customer feedback. But others have gotten creative too. A whiskey brand let customers add personalized Father’s Day messages using a QR code. A rum brand linked their code to cocktail recipes to inspire people to try new mixes at home. A beer brand even hosted a bar event for single customers. The possibilities are endless.

Absolutely. First, think about how much you can save on printing and how much more information you can share with a QR code. Customers are also more loyal when they trust a brand—and that trust comes from being open and transparent. That’s why it’s a great idea to share all the important information they might want to know.

Definitely! QR codes let you get as creative as you want. You can share a video showing how your wine is made, cocktail recipes for your rum, info about your eco-friendly practices, a fun quiz for kids who drink your fruit juice, or even raffles and promotions. If you already have an idea, go ahead and start designing your own QR code!
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