QR-Codes-On

Using QR codes in video games

Enhance your video games by integrating QR code technology that allows players to instantly access game updates, downloads, instructions, tips, and tutorial videos in one scan, creating a smoother and more engaging experience that keeps them connected to your game world.

QR codes in video games
QR codes in video games
QR codes in video games
QR codes in video games
QR codes in video games
QR codes in video games

Benefits of incorporating QR codes in video games

Companies such as Nintendo have introduced many notable innovations in gaming, including motion controls with the Wii, augmented reality features on the Nintendo 3DS, and the hybrid Nintendo Switch that can be played portably or on a TV. Nintendo has also used QR codes in some games and marketing efforts to deliver extra in-game content, downloadable content (DLC), special items, and links to trailers or promotional videos. At events and during campaigns, QR codes have directed players to dedicated web pages with more information, contests, and exclusive offers. Today, many developers and marketers are adopting QR codes to create more interactive and engaging experiences for players. These uses of QR codes can improve player satisfaction and strengthen brand loyalty, encouraging repeat engagement and future purchases.

Improves user experience +

Integrating QR codes into simulation games can boost player engagement. A good example is Animal Crossing: New Horizons for Nintendo Switch. The game uses QR codes in its Custom Design feature to let players create and share patterns for clothing, furniture, and other in-game items. Players can generate QR codes inside the game and post them online, or scan QR codes created by others. This has fostered an active community that shares designs and adds to the game’s social and personalized experience.

QR codes can quickly deliver a variety of information with a single scan from any mobile device. You can choose different types of QR codes and upload content in formats such as PNG, JPG, or SVG. In mystery or investigation games, for example, clues can be hidden in QR codes without affecting the game’s visuals. Players can scan codes that link to social media pages (link listing QR), YouTube tutorials (video QR), or audio tracks (MP3 QR), creating a multi-platform experience that extends gameplay beyond the console.

Connect your game with the real world +

Our QR codes add cross-platform features to your game and let you offer exclusive promotions, giveaways, and real-world event information. With an event QR code on the game’s start screen, you can run competitions at different times and locations without printing new codes each time.

A dynamic URL QR code can also direct players to a real-world merchandise store, extending the gaming experience beyond the console and opening new revenue and engagement opportunities.

Increase your presence on social network +

If your game or app shares content and updates across different online platforms, a link listing QR code can help players connect with your community more easily. By scanning the code, they can access your Instagram, Facebook, or TikTok pages directly from their mobile devices. This approach enhances engagement by encouraging players to interact, join raffles, and participate in challenges related to your game. It not only strengthens your presence on social networks but also builds stronger connections between your players and your brand.

Boost your app downloads +

With an app QR code, you can increase your app downloads by displaying the QR code directly to players inside the game. Many video games offer companion apps that let players access additional content, manage profiles, join multiplayer sessions, and stay connected with friends outside the console. Placing an app QR code on menus, pause screens, or promotional banners makes it simple for players to scan and go straight to the app store page, removing friction and helping drive faster conversions.

Integrate your QR code into any background +

Our dynamic QR codes let you get creative by customizing them to match your game or brand style. You can add brand colours, adjust the frame and border, include your logo or an image, and add a call to action (CTA) that tells users the benefit of scanning. Dynamic QR codes can also be resized and reformatted to fit any platform or medium you choose.

Measure the results of your QR code +

With a dynamic QR code, you can track how players interact with your codes, whether printed or digital. You will receive real-time data such as the approximate location of each scan, the device or operating system used, and the total number of scans. These insights help you evaluate the performance of your QR codes and make data-driven adjustments to improve engagement and conversion.

How to add a QR code for video games?

1

Sign up to access the QR code generator and choose the type of QR code to add to your video games. We recommend starting with a URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Add the QR code design into your video game.

Top ways to incorporate QR codes for video games

QR codes have evolved far beyond their basic black-and-white design and can now be customized to match the visual style and theme of your video game. By personalizing their colors, frames, and layouts, you can seamlessly integrate QR codes into your game’s environment without disrupting the player experience. This not only enhances immersion but also helps promote engagement, rewards, and interactive storytelling. Here are some of the most effective ways to use them creatively within your games.

1
Customize your design

With Divsly, you can customize your QR code to match your brand’s style and help boost brand awareness. After creating your code, you can choose from a range of frames, ready-made CTA messages, and colours to catch people’s attention. You can also add your own icon or logo, change the shape, and include custom text for a more personal touch.

2
Use the right size

When making your QR code, remember the minimum recommended size is 2 x 2 centimeters, whether it's digital or printed. It's best not to go smaller, but you can make it bigger to keep it easy to scan. To make sure everyone can use it, test the QR code with different smartphone models and apps.

3
Add a call to action

Many people forget an important detail when using QR codes: adding a short message to explain what the user will get by scanning it. When you create your QR code with Divsly, make sure to include a small note or incentive so people know what to expect and are more likely to scan it, which helps make your campaign more effective.

Explore QR codes in action for video games

If you're looking for inspiration to start using QR codes in your video games, here are some real and fictional examples to get your creativity flowing.

Video game for mobile device
New Space Heroes video game for mobile devices

Like many game developers, the fictional company Space Heroes launched a mobile version of one of its popular console titles. The mobile version stayed true to the original game's story and gameplay while adding new characters and levels, which quickly caught the attention of fans. Players did not need to search app stores because the developers added an app QR code to the console game's home screen. Scanning the code inside the game took them directly to the download page on Google Play, the Amazon Appstore, or the Apple App Store.

Video games
Share your video game soundtrack with fans

Fans often look for music from their favourite video games to listen to when they are not playing. With an MP3 QR code, you can offer players the soundtrack to their game without making them search across multiple music platforms. A simple scan lets them preview tracks as MP3 files, and with a customizable button, they can easily buy or stream the full soundtrack from an online store.

Video game to promoto charity
Promote charitable causes

Video games can be powerful platforms for fundraising and social impact. For example, Overwatch supported the Breast Cancer Research Foundation through limited-time charity events and item sales, most notably the Pink Mercy campaign in 2018 and the Mercy for a Cause campaign in 2024, which together raised millions for BCRF. You can achieve similar results with QR codes by placing a donation QR code or a link to a charity page inside your game or on promotional materials. Scanning the code takes players directly to a trusted donation page or campaign landing page, making it easy for them to contribute and learn more about the cause.

Esports
Esports

Esports events now attract huge audiences, with websites and event pages sharing details such as match times and locations. To attract more players and grow your community, add a dynamic URL QR code in your game that links directly to your social media, website, live stream, or event registration page. Scanning the code should take players straight to the right destination, making it easy for them to join broadcasts, register for tournaments, or follow event updates.

Gifts for video game players
Themed gifts for your players

By adding a QR code to your game during special events like Christmas or Easter, you can offer real-world rewards to your loyal players. Use a coupon QR code to provide discounts at gift shops, both online and in-store. You can also use an app QR code to direct them to download an exclusive mobile game, or a link listing QR code to guide players to a post where they can join giveaways or participate in holiday challenges.

Frequently asked questions

QR codes enhance player engagement by enabling instant access to a wide range of game-related resources and extras. Players can scan codes directly from game screens, marketing materials, or merchandise to unlock bonus content such as downloadable levels, exclusive items, tutorials, and participation in live community events. This not only makes the gaming experience more interactive and rewarding, but also helps publishers keep gamers interested through regular updates, new challenges, and special promotions delivered seamlessly via QR codes.

When you use Divsly’s dynamic QR codes, you receive in-depth analytics that help you understand how and when players interact with your codes. These analytics include the total number of scans, types of devices and operating systems used, scan locations, and patterns of user engagement over time. This data allows game studios to measure campaign effectiveness, gauge interest in new features or content, and optimize future in-game promotions based on real user behavior and preferences.

Absolutely! Divsly’s platform gives developers and marketers extensive customization options for QR code appearance. You can personalize the colors to match your game's branding, choose different frames and label styles (such as “Scan Me!”), add icons or logos, and select unique shapes to blend seamlessly into game visuals and environments. This ensures that every QR code feels like a natural part of your game’s design while still being functional and highly scannable for players.

Yes, Divsly’s dynamic QR codes make it easy to update or change the content behind a QR code at any time, even after the code has been printed or programmed into the game. For example, you can switch the destination link to new downloadable content, promotional offers, or updated help guides without needing to redesign or redistribute the QR code image itself. This flexibility enables game developers to keep content fresh and relevant, react to live events, or launch new campaigns instantly without any technical hassle.

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