UTM Builder

This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

Enter the website URL and campaign information

Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.

The full website URL (e.g. https://www.example.com) The ads campaign id. The referrer (e.g. google, newsletter) Marketing medium (e.g. cpc, banner, email) Product, promo code, or slogan (e.g. spring_sale) One of campaign name or campaign id are required. Identify the paid keywords Use to differentiate ads

More information and examples for each parameter

The following table gives a detailed explanation and example of each of the campaign parameters:

Parameter Required Example Description

Campaign ID




Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.

Campaign Source




Use utm_source to identify a search engine, newsletter name, or other source.

Campaign Medium




Use utm_medium to identify a medium such as email or cost-per-click.

Campaign Name




Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Campaign Term




Used for paid search. Use utm_term to note the keywords for this ad.

Campaign Content




Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.


Frequently Asked Questions

The UTM Builder is a tool that helps you create custom URLs for your marketing campaigns. These URLs contain special parameters that allow you to track and analyze the performance of your campaigns in Google Analytics or other tracking platforms.

Using it helps track the effectiveness of marketing campaigns, providing insights into user interactions, channel performance, and conversion rates for informed decision-making.

By adding parameters to regular URLs, it captures specific campaign details, enabling tracking and analysis of user journeys in analytics platforms.

It allows tracking of traffic sources, mediums, campaign names, and additional details, providing valuable insights for optimizing marketing strategies.

Our Latest Blog

Dive into a treasure trove of insights and inspiration through our latest blog posts, designed to keep you informed, engaged, and up-to-date.

How Short URLs Revolutionize Link Sharing
In today's fast-paced digital age, where information travels at the speed of light, brevity is key. Enter the revolutionary concept of URL shorteners, which have transformed the way we share links online. These seemingly modest tools pack a punch by condensing long, unwieldy URLs into concise, manageable links that not only save characters but also enhance user experience.
Short URL vs. Long URL: Which is Better for SEO?
In the digital age, URLs play a significant role in shaping a website's search engine optimization (SEO) performance. URLs serve as the address for your webpages and can impact your site's visibility and ranking on search engine result pages (SERPs).
Mastering the Art of URL Shorteners
These compact tools not only make your links more presentable but also enhance the overall user experience. In this ultimate guide, we'll delve into the importance of URL shorteners and provide valuable insights on how