This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.
Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.
The following table gives a detailed explanation and example of each of the campaign parameters:
Parameter | Required | Example | Description |
---|---|---|---|
Campaign ID utm_id |
No |
sg123 |
Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign. |
Campaign Source utm_source |
Yes |
Use utm_source to identify a search engine, newsletter name, or other source. |
|
Campaign Medium utm_medium |
Yes |
cpc |
Use utm_medium to identify a medium such as email or cost-per-click. |
Campaign Name utm_campaign |
No |
super_sale |
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. |
Campaign Term utm_term |
No |
honey+rose |
Used for paid search. Use utm_term to note the keywords for this ad. |
Campaign Content utm_content |
No |
logolink |
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. |
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