QR-Codes-On

Using QR codes on tickets

Enhance your tickets by offering customers extra content with a simple scan. They can instantly access your website, social media pages, event schedules, promotions, and discounts. Adding a QR code to your tickets can boost engagement on your social networks, attract more followers, and provide added value that encourages customers to return.

QR codes on tickets
QR codes on tickets
QR codes on tickets
QR codes on tickets
QR codes on tickets
QR codes on tickets

Benefits of incorporating QR codes on tickets

Give your attendees a seamless event experience by allowing instant access to digital event details, exclusive offers, schedules, and interactive features through QR codes on their tickets. These codes help organizers engage audiences more effectively, track participation, and streamline both entry and promotions while making every ticket a gateway to enhanced possibilities.

The importance of mobile marketing with QR codes on tickets +

Integrating QR codes into your event tickets brings the advantages of mobile marketing directly to your audience. Attendees can instantly access event details, special offers, schedules, and interactive features by scanning a QR code with their smartphones or tablets. This approach streamlines entry, boosts engagement on your digital platforms, and provides a seamless bridge between physical tickets and online experiences. By tailoring your QR code strategy for your target audience and optimizing content for mobile, you enhance user convenience and expand your digital reach during every event.

The digital benefits of QR codes on tickets +

Adding QR codes to event tickets offers instant access to important event details, digital resources, and exclusive offers simply by scanning with a smartphone. This not only streamlines entry, but also connects attendees to real-time updates, eco-friendly options, and interactive experiences. By bridging the gap between physical tickets and digital engagement, QR codes make it easy for guests to stay informed and connected throughout your event.

Renew your tickets with QR codes +

A QR code on your event tickets can make registration and entry faster, just like platforms such as Eventbrite or Ticketmaster. But it can do more. With a simple scan, concert-goers can instantly connect to your social media without having to search manually. You can add a coupon QR code to reward loyal customers and attract new ones by offering discounts for future events. Dynamic URL QR codes allow attendees to access playlists, social media pages, or websites for more information about your band or upcoming events. You can also gather feedback using a feedback QR code or share a preview of your next music album with an MP3 QR code. These features make QR codes a practical way to enhance your mobile marketing campaign.

Monitor the results of tickets with QR codes +

By adding dynamic QR codes to your event tickets, you gain powerful tracking capabilities that help you understand attendee behavior and campaign performance. You can see real-time data such as the number of scans, location, date, time, device type, and operating system. These insights allow you to make informed decisions, optimize future events, and ensure every ticket delivers maximum impact for both your guests and your business.

How to add a QR code for tickets?

1

Sign up to access the QR code generator and choose the type of QR code to add to your tickets. We recommend starting with the URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Add the QR code design into your ticket.

Top ways to incorporate QR codes on tickets

Today, QR codes on event tickets are no longer limited to plain black-and-white designs. You can now customize them to match your brand or event theme, making your tickets more engaging and memorable for attendees. Here are some of the features available to help you make your QR code stand out and catch people’s attention.

1
Include instructions

Many QR code users often overlook one important detail, which is adding a short message that explains why people should scan the code. When creating your QR code in Divsly, include a clear call to action such as “join our network,” “contact us,” or “don’t miss our deals.” This simple step can significantly improve engagement and increase the number of scans your code receives.

2
Personalize your frame

Enhance your QR code by adding creative frames in different colors and designs to make it more eye-catching. After generating your code, choose from a variety of frames with engaging messages. You can also customize it with your own text, icons, or shapes to encourage action.

3
Place a logo on your QR code

Once you’ve customized the frame, shape, and color, you can add your company logo in the center. Our system automatically adjusts the logo size to ensure the QR code remains scannable.

4
Store your designs

Sign up for Divsly to easily reuse saved QR code designs without starting from scratch. Save your designs as templates and use them in future marketing campaigns.

5
Personalized URL

Divsly provides a short, customizable URL for each generated code that redirects to any page you choose. You can update the link anytime to help differentiate yourself from the competition.

6
Preview before printing

For optimal scanning, the minimum recommended size for your QR code is 2 x 2 cm. Avoid making it smaller, but you can increase the size if needed. Test it with different smartphones and apps to ensure accessibility for all users.

Explore QR codes in action for tickets

If you're looking for creative and innovative ways to use QR codes, here are some examples of fictional brands that use QR codes on their tickets. These ideas can help you see how QR technology can boost your event marketing.

Retail icon
Retail and fashion events

To launch its new spring-summer collection, Shop Local hosted a fashion show with live music to showcase the latest pieces and attract new customers to both their physical and online stores. They added a dynamic URL QR code to each event ticket, linking to their website. There, attendees could view the catalog, shop online, and find store locations and hours.

Photography icon
Photography professionals

JHP Photographer was invited to a photography convention in a nearby city. To promote their services, they held a raffle for a free photo session. Everyone who visited their booth received a ticket that included a business QR code, giving attendees quick access to JHP’s contact details, store address, and opening hours.

Music icon
Music and art professionals

During their latest tour, the band The Storms decided to give concert goers an exclusive preview of their upcoming album. They added an MP3 QR code to the printed tickets, allowing fans to access and listen to the first song, building excitement for the new release.

Software icon
Software and interactive media developers

Space Heroes hosts an annual tournament for its classic games, attracting hundreds of fans each year. For the latest event, they printed an app QR code on the tickets, giving attendees access to a demo of their new mobile game, available on all app stores. The demo also included a custom button linking to the full game download and a video tutorial explaining the gameplay, features, and tips.

Urban life icon
Urban life and traditions

To promote local events, North City added an event QR code to their tickets. This dynamic code allowed them to update the information regularly so that after each event, attendees could access details about upcoming activities such as a chess championship, music festival, or community meeting.

Frequently asked questions

As long as the QR code is clear and readable, it will work in many formats, whether printed, as a screenshot, in a photocopy, or on a computer or mobile screen. Some giant QR codes, visible from the air, have even been made using different materials. The key is good design with high contrast between the code's points and the background to ensure easy scanning.

Big companies like Ticketmaster and Eventbrite, which offer ticketing and event management worldwide, actively use QR codes on event tickets. Many cinemas also use them: when a customer buys a ticket online, they get an email with a QR code to present at the theater. QR codes on tickets do more than speed up entry—they can link to extra event information like schedules, location, artist details, exclusive content like music or interviews, and special offers such as discounts on related products. This is just one way QR codes can enhance the experience for event attendees.

For example, the Museum of Modern Art in New York has been using QR codes next to artworks since 2010 to provide visitors with detailed information. Many businesses, including Starbucks, have been using QR codes for mobile payments and promotions since 2011, making purchases faster. In 2014, Airbnb added QR codes to its listings so guests could easily access property details, location, and house rules. In 2017, Imagine Dragons used QR codes on merchandise and concert programs during their "Evolve" tour, giving fans exclusive behind-the-scenes videos, interviews, and rehearsal photos. These real-life examples show how QR codes can enhance your marketing, and we hope they inspire you to use them for your event tickets.

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