QR-Codes-On

Using QR Codes in Social Networks

Enhance your social media presence with customizable QR codes that match your brand style, connect followers to your content, and track campaign performance in real time for better results.

QR codes for social media network
QR codes for social media network
QR codes for social media network
QR codes for social media network
QR codes for social media network
QR codes for social media network

Benefits of incorporating QR codes in social networks

Social media is often the first point of contact between a customer and a brand, making it a powerful space to build awareness and trust. Adding QR codes takes that connection further by making it easier for users to access your social profiles, campaigns, or exclusive content with a single scan. Ads on social media help boost sales and attract potential customers, and when paired with QR codes, they create a seamless bridge between online engagement and real-world interaction. You can also track scan data in real time to refine your strategy and improve future campaigns.

Find more details on our social media channels +

Divsly lets you share all kinds of information with a QR code, such as a landing page, form, download link, or promo video. It’s an easy way to replace long and cluttered URLs with a clean, branded QR code that fits your campaign’s look and feel. By adding these QR codes to your social media channels, you can make it easier for followers to access more details and engage with your content instantly.

Keep track of your progress +

Divsly’s QR code tracking feature gives you real-time insights into your marketing campaigns. You can see what’s working and what’s not by checking total and unique scans, along with details like location, date, time, device, and operating system. This helps you stay updated on your QR code’s performance across different platforms, including social media, so you can make smarter decisions and improve future campaigns.

Customized brand visibility +

A QR code for social media lets you share unlimited content with your audience in just one scan. You can use it on printed materials or social posts and customize it with your brand colors, logo, images, frames, and a clear call to action to grab attention and increase engagement.

Always easy to edit and update +

One great benefit of using dynamic QR codes for social media is that you can edit them anytime. You can update the link, add new images, or change the design without creating a new code. This saves time and makes it easier to keep your content fresh and relevant.

Mobile-friendly design +

It’s hard to predict whether your audience will view your social media post or ad on mobile or desktop. With QR codes, you can reach them easily on any device, as the linked content automatically adjusts to mobile screens for a smooth viewing experience.

How to add a QR code for social networks?

1

Sign up to access the QR code generator and choose the type of QR code you want to add to your social networks. We recommend starting with the URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Add the QR code design to your social media profiles or posts.

Top ways to incorporate QR codes on social networks

Keeping your social media accounts active and updated is key to engaging your followers and getting the most out of your ads. To make your QR codes more effective on social media, keep these tips in mind:

1
Check accessibility

When creating a QR code, make sure it is the right size and has enough contrast for easy scanning. A well-designed QR code should grab attention without overpowering the visuals around it. It should not be too small or too large compared to the surrounding image, and it should clearly show what it is promoting.

2
Compare QR code campaigns

Social media marketing thrives on innovation and optimization. By comparing your QR code campaigns across different platforms, you can track which ones work best for your products or services, understand what types of images and content engage your followers, and monitor how each QR code performs.

3
Add your personal touch

Images on social media perform better when users can instantly recognize your brand. Add a personal touch by customizing your QR codes to match the look and feel of your posts, stories, or ads so people can easily connect them with your brand. Remember to include a clear CTA that tells users exactly why they should scan your QR code.

Explore QR codes in action for social networks

You might still have questions about how businesses use QR codes on their social media. Here are some examples to show you how QR codes can be used effectively:

Restaurant icon
Restaurants

Los Burgueses uses social media to engage loyal customers while attracting new ones. To promote their new student menu, the restaurant shared a feed post featuring a QR code that offered an exclusive discount for young followers. They also ran a targeted ad campaign to reach even more potential customers.

Software icon
Software and app developers

Space Heroes recently launched the mobile version of their game and wanted to boost downloads. To achieve this, they shared a QR code across multiple social media platforms, including Instagram and Twitter, making it easy for users to access the game directly. By using dynamic QR codes, they were able to track which platforms generated the most downloads and refine their future campaigns based on these insights.

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Fashion retailers

Shop Local had already gained popularity on Instagram and wanted to expand its reach to a wider audience. Instead of sharing clickable links in their posts, the brand added a QR code that directed users to all its new social media channels, including Twitter, TikTok, and YouTube. This helped them create a more connected and seamless online presence across platforms.

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Hotels

Sky Resort wanted to gather feedback from guests to improve its services. To make this process easier, the resort shared a QR code linking to an online survey across all its social media accounts and also placed it on table tents in hotel rooms. This allowed guests to conveniently share their opinions, helping the resort understand customer needs and enhance their overall experience.

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Concerts

The Storms band included a QR code in their social media posts to promote their upcoming concert. By scanning the code, fans could easily purchase tickets and add the event to their calendars. Additionally, the marketing team was able to track the QR code’s performance, gaining insights to improve their future campaigns and audience engagement strategies.

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Doctors and healthcare

Dr. Reinhardt, a popular doctor on Instagram, wanted to promote his new podcast. Since Instagram does not allow clickable links in posts, he used an MP3 QR code to make it easier for followers to access his podcast directly on Spotify. This approach helped him increase engagement and grow his audience across social media platforms.

Frequently asked questions

QR codes are a powerful tool to boost your social media presence, promote content, gain followers, and enhance your customers' experience. Our dynamic QR code generator offers many benefits for social media marketing. The codes are customizable, editable, and trackable, so you can adjust your campaigns based on the results. You can use them in stories, posts, and ads to get the best results. For example, to promote a new product, you can create a link listing QR code with your logo and a call to action that leads users to your Instagram profile or a specific post. You can share the code on social media, websites, brochures, or any printed or digital material. Users can then visit your profile, like, comment, share, or follow to stay updated on new content.

Social media QR codes are a great way to boost engagement by giving quick access to your accounts, promoting events, collecting reviews, encouraging giveaways, and more. Using QR codes in your marketing strategy helps clients and potential customers connect your brand with the unique images, style, and colors on your social media. It’s an effective way to raise brand awareness and increase followers and interactions with potential clients.

Our dynamic QR code generator offers a wide range of solutions to boost your marketing campaigns. You can link QR codes to apps, coupons, events, videos, and more.

The recommended minimum size for a QR code is 2 x 2 cm. However, the size may vary depending on the image and where you’re sharing the code, whether it's printed or digital. Make sure to test your QR code on different devices to ensure it's easy to scan on all QR scanners.

Got more questions?

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help center.