QR-Codes-On

Using QR Codes on Digital Signage

Digital signage lets you share real-time information. Unlike a link, a QR code connects physical items to online sources like catalogs, online stores, social media, or service details.

Benefits of incorporating QR codes in Digital signage

Both digital signage and QR codes help reduce paper waste and provide real-time information. They enhance customer experience, boost brand awareness, and help track effectiveness. Combining them strengthens your marketing efforts. Today, blending traditional and digital marketing is essential for successful campaigns and better connections between people and companies.

QR codes are here to stay +

With over 6.3 billion smartphone users today, QR codes are becoming more popular. People are familiar with scanning QR codes, often even multiple times. QR codes are here to stay, making now the perfect time to add them to your marketing campaigns.

Show more, say less +

Today, people value brand transparency, especially when buying products. Many companies have improved or maintained their reputation by making their supply chains visible. With Divsly codes, you can show your audience the story of your company through the voices of workers and suppliers, as well as images of your production and supply process—rather than just a brief description.

Divsly offers a variety of QR codes to creatively solve campaign challenges. Use the Video QR code or Image Gallery QR code to share supply chain information in an engaging way. The Event QR code makes hosting events easier and allows attendees to save and share them. Explore all the QR code options Divsly offers to find the best fit for your marketing needs.

Editable and updateable information +

It's important to choose marketing tools that let you easily fix mistakes. With dynamic QR codes, you can update information, correct errors, or change the QR code type anytime—even after you've generated, printed, and launched your campaign.

Increase brand awareness +

QR codes now offer endless design options. No matter what marketing materials you use, you can customize the colors and style to create a smooth, consistent brand experience.

Measure your success +

Divsly provides a tracking feature that collects data for dynamic QR codes. It tracks scan frequency, unique scans, and gives details like location, date, time, device, and operating system used. With this real-time data, you’ll always know how well your QR codes are performing.

How to add a QR code for Digital Signage ?

1

Sign up to access the QR code generator and choose the type of QR code to add to your digital signage. We recommend starting with the QR from URL code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "download" to save your QR code as a .jpeg file.

6

Add the QR code design into your digital signage.

Top ways to incorporate QR codes for Digital Signage

QR codes are no longer just plain and boring. Now, you can customize them with your own branding and a range of creative tools. To make your promotional stickers and product labels effective, they need to catch the attention of customers and potential customers. Here’s a guide to some useful practices to help you design standout QR codes.

1
Include instructions

In the past, many have printed QR codes without explaining what consumers will gain by scanning them. Always include a clear message to encourage scanning and ensure your marketing campaign is effective.

2
Personalize your frame

Enhance your QR code by adding creative frames in different colors and designs to make it more eye-catching. After generating your code, choose from a variety of frames that include engaging messages. You can also customize it with your own text, icons, or shapes to drive action.

3
Place a logo to your QR code

Once you’ve customized the frame, shape, and color, you can add your company logo in the center. Our system automatically adjusts the logo size to ensure the QR code remains scannable.

4
Store your designs

Sign up for Divsly to easily reuse saved QR code designs without starting from scratch. Save your designs as templates and use them in future marketing campaigns.

5
Personalized URL

Divsly provides a short, customizable URL for each generated code, redirecting to any page you choose. You can update the link anytime to help differentiate yourself from the competition.

6
Preview before printing

For optimal scanning, the minimum recommended size for your QR code is 2 x 2 cm. Avoid making it smaller, but you can increase the size if needed. Test it with different smartphones and apps to ensure accessibility for all users.

Explore QR codes in action for Digital signage

If you're unsure how to use Divsly codes in your email campaigns, here are some examples from fictional companies to give you ideas.

Real estate

Real estate agencies often use email marketing, like Real Build, who wanted to attract more attention to a property. They added a QR code to their email campaign featuring the property’s for-sale sign, a description, and an Event QR code. This allowed recipients to sign up for a property tour with a seller, view the location on Google Maps, and save the event to their calendar.

Financial and insurance companies

Every year, Mifintech takes part in a big financial seminar. One of their goals is to connect with people interested in their services. At the last event, they promoted their new investment app by adding an Apps QR code to every slide in their presentation. This code sent users straight to the download page on major app stores like Google Play, Amazon Appstore, and Apple App Store. They also tracked how many people scanned the code each day of the seminar.

Governmental agencies

The government of North City values citizen feedback to improve its services. To help with this, they used our Feedback QR code on digital screens around the city. This let both locals and tourists quickly scan the code and fill out a survey, organized by categories and topics. With QRFY, they can also update, edit, or remove questions from the form at any time without changing the QR code.

Retailers

QR codes are small, modern, and easy to fit into any brand design. Shop Local’s marketing team used an Event QR code in their digital signage to let people quickly scan and see the date, time, and location of their season opening parade. With one tap, users could save the event to their phone calendars. A custom RSVP button also helped Shop Local estimate the number of attendees and plan catering.

Nonprofit organizations

The Save Native Birds foundation wanted to reduce waste and stop spending money on paper and ink. So instead of printing brochures, they created digital versions and linked them to a PDF QR code. They added the code to slides on their digital screen, making it easy for anyone interested to scan and save the brochure on their phone. They also included a custom button that linked directly to the foundation’s donation page.

Frequently Asked Question

Using QR codes in your marketing materials makes it easy for people to scan and quickly access websites, videos, app downloads, or other info. This boosts engagement and interaction. Unlike traditional tools, QR codes also let you track your campaign’s results in real time and improve your ROI. You can see how many times the code is scanned, how well your campaign is working, and even update the content without extra costs.

Absolutely! QR codes are two-dimensional tools that store information and work well in all kinds of marketing materials. They’re a quick and easy way to share content like links to online stores, videos, image galleries, apps, audio, and more. Whether printed or used in digital formats, a single scan is all it takes for customers to access the content instantly.

Yes, definitely! With better mobile devices and faster internet, plus the widespread use of smartphones, QR codes have become a great way to connect the physical and digital worlds. They help brands improve their campaigns through tracking, boost their digital platforms, and attract more customers to both online and physical stores.

Yes, most modern phones can scan QR codes easily. If you have an iPhone, just open the camera app, point it at the code, and it will scan. On iOS 12 and up, there’s also a QR scanner in the control panel. Most Android phones have a built-in scanner too, like Bixby Vision. If you have an older Android, you can download a free QR code scanner app from the app store.

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