QR-Codes-On

Using QR codes in magazines and newspapers

You can place a QR code in your magazine or newspaper to encourage readers to visit your website or social media pages, making their reading experience more interactive and engaging.

QR codes on magazines
QR codes on magazines
QR codes on magazines
QR codes on magazines
QR codes on magazines
QR codes on magazines

Benefits of incorporating a QR codes in magazines and newspapers

Many people think printed newspapers and magazines are disappearing, but many major magazines still publish in print and now include QR codes in their content. These QR codes let readers take actions such as buying featured products, watching event videos, or visiting the social media pages of artists mentioned in the articles, all with a quick scan.

Renew your buyers experience +

A simple QR code can lead readers to online stores or special offers, linking them directly to the products featured in your magazine. With our QR codes, your magazine or newspaper becomes a more engaging experience by connecting readers to extra content, such as exclusive product reviews from bloggers or influencers, which can help boost your sales.

Get your readers involved +

Whether it’s an interview, review, story, or recipe, adding QR codes to your pages can help build trust and turn your magazine or newspaper into a multimedia experience. To keep readers coming back, use a dynamic URL QR code to link to any online content, such as an MP3 QR code for full interview audio, a video QR code for tutorials, or a feedback QR code so readers can rate and share their thoughts. With just one scan, you can expand your content and surprise readers with creative extras, encouraging them to keep reading and share it with others.

Connect your readers with sources +

How well do your readers know the authors behind your content? Often, all they see is a name and maybe a small photo. With a QR code, you can easily connect print readers to more content by the same writer. A link listing QR code lets them explore other articles or work by the author, while a business QR code can share their bio, website, and contact information for networking or collaboration.

Share promotions +

Besides sharing extra digital content, you can offer readers exclusive coupons, deals, and discounts by adding a coupon QR code to your magazine or newspaper. This makes it much easier for them to access promotions without cutting out and keeping paper coupons that can get lost or damaged. QR code coupons can be scanned, saved, shared, and used directly from a mobile device.

Return on investment +

Our dynamic QR codes let you track your advertising efforts. With dynamic tracking, you can see how many scans you get, along with the time, location, and the smartphone’s operating system used for each scan. This helps you adjust your strategy if you’re not getting the results you expect.

How to add a QR code in magazines and newspapers?

1

Sign up to access the QR code generator and choose the type of QR code to add to your magazines or newspapers. We recommend starting with the URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Add the QR code design into your magazine or newspaper.

Top ways to incorporate QR codes in magazines and newspapers

QR codes are no longer limited to plain black and white. You can now customize them with colors, logos, and creative designs to match your magazine or newspaper layout. A well-designed qr code can blend naturally with your publication’s style while still catching readers’ attention. Here’s a quick guide to help you explore the customization options available.

1
Include instructions

In the past, many businesses printed QR codes without explaining what consumers would gain by scanning them. Always include a clear message to encourage scanning and ensure your marketing campaign is effective.

2
Personalize your frame

Enhance your QR code by adding creative frames in different colors and designs to make it more eye-catching. After generating your code, choose from a variety of frames with engaging messages. You can also customize it with your own text, icons, or shapes to encourage action.

3
Place a logo on your QR code

Once you’ve customized the frame, shape, and color, you can add your company logo in the center. Our system automatically adjusts the logo size to ensure the QR code remains scannable.

4
Store your designs

Sign up for Divsly to easily reuse saved QR code designs without starting from scratch. Save your designs as templates and use them in future marketing campaigns.

5
Personalized URL

Divsly provides a short, customizable URL for each generated code that redirects to any page you choose. You can update the link anytime to help differentiate yourself from the competition.

6
Preview before printing

For optimal scanning, the minimum recommended size for your QR code is 2 x 2 cm. Avoid making it smaller, but you can increase the size if needed. Test it with different smartphones and apps to ensure accessibility for all users.

Explore QR codes in action for magazines and newspapers

If you're unsure how QR codes work in magazines and newspapers, here are some fictional examples of how they can be used in real-life situations to help businesses stand out and reconnect with readers.

Business icon
Business consultants

To improve its print ad in the local newspaper, Smart Bank added a business QR code. Readers can scan the code to quickly access contact details such as phone, email, and social media links, learn about the bank’s slogan, address, and working hours, and watch videos showcasing projects and client stories.

Music icon
Musicians and artists

After their recent concert, the band The Storms gave an interview to Rockcultura magazine. Along with the interview and review, the magazine included an image gallery QR code that linked readers to exclusive concert photos. Readers could view, download, and share the images on social media from any device.

Nonprofit icon
Nonprofit organizations

The Save Native Birds Foundation included a video QR code in an article for an ecological magazine, highlighting their work with national parks to protect endangered bird species. Scanning the code took readers on a virtual tour of the parks, showing bird sightings and the team’s rescue and rehabilitation efforts.

Retail icon
Retailers

After the spring-summer season ended, Shop Local had a surplus of tights and beach shorts to clear out. In collaboration with a local fashion magazine and the mall, they wrote an article about the season’s trends and added a coupon QR code offering 35% off beachwear, both in-store and online. Readers could easily scan, save, share, and redeem the coupon.

Editor icon
Editors

The Editorial Q often features new writers in its biweekly magazine, Q Viva. They publish stories or poems by the selected author in the "New Members" section, along with a link listing QR code that directs readers to their social media profiles. If the author has been published before, they also include a dynamic URL QR code leading to the author’s books available in the online store.

Frequently asked questions

QR codes are a powerful tool for modernizing magazines and newspapers. By bridging print and digital media, they help engage readers, bring catalogs to life, simplify online shopping, and connect your audience to websites and social platforms. You can use QR codes to link readers directly to writers and journalists or provide extra content such as videos and audio stories.

Absolutely! We have a QR code made for this, the coupon QR code. When users scan it, they’ll be directed to your digital coupon campaign, where they can easily save, email, or share the coupon with family and friends through messages, email, or social media.

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