QR-Codes-On

Using QR Codes in Infographics

Infographics have a challenge: links aren't clickable in printed materials or digital publications. QR codes solve this by allowing easy access to additional information with just a scan.

Benefits of incorporating QR codes in Infographics

QR codes make it easy to access information from infographics. By placing a well-designed QR code on your printed or digital infographic, users can quickly reach the linked content without needing to type or search for a link. This improves the user experience and can help attract new customers.

Match your brand +

QR codes created with QRFY’s generator can be fully customized to match your brand and marketing materials. You can choose colors, custom frames and borders, add your company logo or image, and include a call to action (CTA) to encourage more scans. You can also adjust the size to fit any format, whether it's product packaging, social media, or a large billboard.

Optimize your infographic marketing +

QR codes created with QRFY’s generator can be fully customized to match your brand and marketing materials. You can choose colors, custom frames and borders, add your company logo or image, and include a call to action (CTA) to encourage more scans. You can also adjust the size to fit any format, whether it's product packaging, social media, or a large billboard.

Tell a unique story with your content +

Infographics use text and images to share information in a clear and attractive way. If you want to add more details to your design, you can easily take your print marketing to the digital world by including a QR code. With just one scan, users can access videos, contact details, your social media, and more. This helps expand your marketing strategy and lets users save the information directly to their devices after viewing your infographic.

Renew your printed marketing design +

The big advantage of QR codes is that they let you track data through scan metrics, whether they're on printed or digital materials. By adding a QR code to stationery, billboards, brochures, websites, or any publication, customers can easily access your content—and your business can see how well the campaign is working.

Edit even after printing +

Another reason to use dynamic QR codes is that you can update the information linked to your QR at any time, without changing the code's appearance or creating a new one. You can change the destination link or the type of QR code whenever needed, without needing reprints.

How to add a QR code for Infographics ?

1

Sign up to access the QR code generator and choose the type of QR code to add to your infographics. We recommend starting with the QR from URL code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "download" to save your QR code as a .jpeg file.

6

Add the QR code design into your infographic.

Top ways to incorporate QR codes for Infographics

Using QR codes in infographics can greatly enhance your marketing strategy. To do this, you should consider the design and structure of both the QR code and the infographic itself.

1
Add a CTA to your QR code

For your QR Code to be successful, it's important to add a short explanation of what the reader will get by scanning it. A clear call-to-action (CTA) encourages users to scan the code by showing them the value of doing so.

2
Combine your QR code with the design of your infographic

The quality of the QR code is crucial, whether it's on print or digital material. Ensure the image file is correct, the color contrast is strong enough for easy scanning, and the colors and style match the design of your infographic.

3
Use the appropriate QR code size

When printing your QR code, make sure it’s at least 2 x 2 centimeters. While it’s best not to make it smaller, you can always make it larger to ensure it’s easy to scan from any device.

Explore QR codes in action for Infographics

If you're thinking about using QR codes in infographics but aren't sure how, here are some example campaigns to inspire you.

Business services

The consulting firm Connect used QR codes in a multichannel marketing campaign to promote the company and drive traffic to its website and social media. They included a Business QR code in infographics that explained the benefits of their services. These were shared on conference posters, at business fairs, on social media ads, and billboards. People could scan the code to visit the site, learn more, and contact them for more information or to schedule an appointment.

Government

Shop Local releases a monthly digital magazine in partnership with a popular fashion influencer who showcases her favorite outfits from the brand. Each issue includes a Link List QR code, giving readers easy access to their Instagram, Facebook, and YouTube channel, where they can find tutorials and fashion challenges.

Educational institutions

The well-known SC School wanted to enhance its marketing by using infographics to showcase student graduation statistics and study plans for each specialization. They created two infographics for billboards, featuring a Video QR code that linked to videos with testimonials from students and teachers, providing more information.

Real Estate Agencies

The real estate agency Real Build attends conferences, exhibitions, and other events each year with an infographic showcasing properties for sale, including their locations and details. This year, they added an Image Gallery QR code next to each description. Event attendees could scan the code to view a complete gallery of the property. They also used this system in their office infographics, advertisements, and social media posts.

Consumer packaged goods

ZenYog, an online diary retailer, wanted to improve the quality of its ingredients by offering organic products. After research, they launched their “Green Line” and included an infographic on the packaging highlighting the benefits of organic products. The infographic also featured a Feedback QR code, allowing customers to share their opinions on the new product line.

Frequently Asked Question

You can use QR codes in infographics wherever you want, depending on your business, the product or service you're promoting, and where you want to share it. Whether it's a printed infographic for a fair, a slide in a presentation, an Instagram post, or signage in your store, QR codes can enhance your infographic. They give access to extra content and help you track the success of your campaign.

You can link your QR code to anything you want: app downloads, videos, music playlists, PDFs, documents, social media profiles, and more. This lets you avoid cluttering your design with extra information or long links.

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