QR-Codes-On

Using QR codes on emails

Add a QR code to your email campaigns! With billions of people using email daily, it’s a powerful way to engage your audience, drive traffic to your services or promotions, and provide quick access to valuable content. QR codes also make it easier to monitor and track the performance of your campaigns, helping you optimize results over time.

QR codes in emails
QR codes in emails
QR codes in emails
QR codes in emails
QR codes in emails
QR codes in emails

Benefits of incorporating QR codes on emails

More and more businesses are using email in their marketing because it’s a cost-effective and powerful tool for reaching a wide audience. Adding a QR code to your emails makes it easier for recipients to quickly access your content, services, or promotions, while also providing useful data to track engagement and optimize your campaigns. Here are some of the key benefits Divsly codes offer for enhancing your email marketing efforts.

Adapt QR codes to the style of your email +

With Divsly’s QR code generator, you can create a code that perfectly matches your email campaign’s design. Choose from a wide range of colors, custom frames, and unique borders. You can also add your logo or an image in the center and include a clear call-to-action (CTA) to encourage recipients to scan it. This ensures your QR code integrates seamlessly with your email and draws attention effectively.

Track your email campaign +

Our dynamic QR codes are a valuable addition to your email marketing efforts. They allow you to track every scan, helping you understand how well your campaign is performing and make improvements when necessary. You can access useful data such as the total number of scans, the locations of scans by city and country, and the devices and operating systems used.

Edit and update whenever necessary +

Need to update a QR code in your email campaign or change its type? No problem! With our dynamic QR codes, you can switch from a coupon QR code to a feedback QR code, fix a broken link, or adjust the appearance of the code directly in your email, all without creating a new one. This makes it quick and easy to keep your email campaigns accurate and up to date.

You can reach all type of devices +

Adding a QR code to your emails allows users to access your content from both phones and computers. While you cannot guarantee that everyone will view your email, a QR code ensures that anyone with a device can quickly and easily reach your content.

Versatile QR codes, for every need +

Divsly QR codes let you share all kinds of information in your emails, such as social media links, giveaways, apps, events, videos, and more. Each type of QR code allows you to create custom content that is easy to access from any mobile device.

How to add a QR code for email?

1

Sign up to access the QR code generator and choose the type of QR code to add to your email. We recommend starting with the URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Add the QR code design into your email.

Top ways to incorporate QR codes for emails

To make your email marketing more effective and visually appealing, there are a few key strategies to follow. These practical tips will help you design and implement QR codes that drive engagement and deliver results for your campaigns.

1
Highlight your CTA

The call to action (CTA) is essential for making your QR code effective. It tells recipients what to do, such as “Buy now” or “Join the giveaway.” Make sure the QR code in your email includes a clear, eye-catching CTA that encourages people to scan it.

2
Use your brand style

Just like other forms of advertising, your emails should reflect your brand’s style and the products or services you’re promoting. Use your brand’s design to make each email unique, and customize your QR code so it matches the overall look and feel. This ensures that your QR code blends seamlessly with your email while remaining visually appealing and easy to scan.

3
Optimize your campaign results

There is always room to improve your email marketing campaigns. With Divsly’s tracking feature, you can analyze the performance of each campaign and make adjustments as needed, whether that involves refining your audience, updating your content, or modifying your email sending frequency. This ensures that every email you send is as effective as possible.

Explore QR codes in action for emails

If you are unsure how to implement Divsly codes in your email campaigns, here are some examples from fictional companies to help inspire your own campaigns and show the various ways QR codes can enhance engagement.

Real estate

Real estate agencies often use email marketing. For example, Real Build wanted to attract more attention to a property. They added a QR code to their email campaign, including an event QR code along with the property’s for-sale sign and description. This allowed recipients to sign up for a property tour with the seller, view the location on Google Maps, and save the event to their calendar.

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Retail sales

With the rise of online shopping since 2020, women’s clothing store Shop Local wanted to boost sales by directing users to their online store. They added a coupon QR code to their email campaigns, encouraging recipients to shop more on their app and increase purchases.

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Application developers

Space Heroes recently launched a mobile version of its popular desktop game. To help current users switch to the mobile app, they added an app QR code to their email campaign, giving users a direct link to download the app.

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Business consultants

Webinars are a popular way for B2B companies to generate leads, and Smart Bank wanted to boost attendance for theirs. They added an event QR code to their email campaigns and conference materials, making it easy for recipients to register for the webinar.

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Hotels and resorts

Giveaways are an effective way to grow your email list and boost social media engagement. Sky Resort included link listing QR codes in their emails, giving new guests the opportunity to win hotel vouchers by liking and sharing the resort’s social media posts.

Frequently asked questions

The size of your QR code depends on your email design, surrounding elements, and how important you want it to be. As a general rule, QR codes should be at least 2 x 2 cm and placed in a clear area for easy scanning. While the minimum size is usually fine for emails, it's a good idea to test the QR code on different devices to make sure it's readable for everyone.

No, the type of QR code you use depends on your campaign goals and what you’re promoting. You might add a QR code to your email for contact info, or to promote events, app downloads, or social media. To see all the types of QR codes you can use in your emails, click here.

Yes, absolutely! Our dynamic QR code generator lets you fully customize your QR codes to match your company’s style or the design of your emails. You can adjust the size, choose colors, frames, and borders, select the type of QR code, add a logo or image in the center, and even create your own CTA.

Yes, Divsly provides analytics that allow you to track every QR code scan from your emails. You’ll see the total scan count, details about the device types used (phone, tablet, desktop), and the general geographic locations of your audience. This empowers you to measure engagement and enhance your campaigns.

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