QR-Codes-On

Using QR Codes in TV Commercials

Add a QR code to your TV ads to connect with your audience. This smart marketing move lets viewers quickly access your website, services, or special offers right from their couch.

Benefits of incorporating QR codes in Television Commercials

If you think TV ads are outdated, just look at the commercials during the Champions League or other big music and sports events. TV still has a real and active audience that many brands want to reach. If you're thinking about advertising on TV, adding a QR code is a great way to invite viewers to take action and also track how well your campaign is doing.

Optimizing the viewer experience : From TV to mobile +

Our Divsly code generator offers different types of QR codes that can link your TV commercial to all kinds of extra information. For example, many fast food chains use our Coupon QR code in their ads to give viewers exclusive discounts and boost in-store sales. You can also grow your social media following by adding a Link List QR code to your commercial. Or promote a new app and let people download it instantly using an Apps QR code. You can also share nutrition facts, connect customers to your store, offer online help, and much more with our different QR code options.

Track and test your campaigns +

In the past, it was hard to measure the reach and success of a TV ad. But now, with QR codes, that’s no longer a problem.

ur dynamic QR codes let you track all the key stats you need to improve your marketing campaigns. You’ll be able to see how many times your code was scanned, where and when it happened, and what kind of device and operating system was used. This helps you know what’s working and what needs to be adjusted, so you can get the best results from your campaign.

Always updatable information +

With dynamic QR codes, you can update the information, fix mistakes, or even switch the type of QR code—anytime—even after it’s been created, printed, or included in your ads.

Expand your brand awareness +

No matter what marketing material you use in your campaign, QRFY lets you match your QR code’s colors and style to your brand, making it easy for users to recognize it wherever your campaign appears.

Advantages of using television for advertising +

TV commercials usually last between 15 and 60 seconds, giving advertisers just enough time to grab viewers' attention and explain who they are and what they offer. While that may not seem like much time, adding a QR code can make it more effective by instantly connecting the audience to your online store, website, or social media pages.

How to add a QR code for television commercials ?

1

Sign up to access the QR code generator and choose the type of QR code to add to your television commercials. We recommend starting with the QR from URL code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "download" to save your QR code as a .jpeg file.

6

Add the QR code design into your commercials.

Top ways to incorporate QR codes for Television Commercials

Today, QR codes are no longer limited to plain black-and-white designs. Now you can customize them with creative tools to match your brand or campaign style. Here are some of the features you can use.

1
Add instructions

Many people forget an important step when using QR codes: adding a short message that tells customers what they’ll get by scanning it. When creating your Divsly code, make sure to include a clear call to action like “Visit our social pages,” “Join our giveaway,” or “Share your feedback.” This small detail can make a big difference in how many people actually scan your code.

2
Frame it

Use our customizable frames to make your QR code match your brand or giveaway design. After generating your QR code, you can pick from many frame styles, colors, and CTA messages to catch people’s attention. You can also choose a different icon, change the shape, and add your own custom text.

3
Add a logo inside your QR code

After customizing your QR code’s frame, shape, and color, you can also add your logo in the center. You can choose one from our options or upload your own. You can even create a custom CTA like “Follow us on Instagram” or “Join our giveaway.” No need to worry about the logo size—our system automatically adjusts it to make sure the QR code still scans perfectly.

4
Save your designs

Sign up for Divsly and easily reuse your saved QR code designs without starting from scratch. You can save all your designs and use them again in new campaigns. So, if you're promoting a new product or contest and want to keep the same look, just reuse a saved design instead of creating a new one.

5
Customizable URL

By default, each dynamic QR code gets a random short URL that redirects to your page. You can customize this URL with your company name to stand out from the competition and build more trust with users.

Explore QR codes in action for Television Commercials

Still not sure how to use QR codes in your TV ads? No worries! Here are some fictional and real-life examples to inspire your next campaign:

Coca-Cola

Coca-Cola has used QR codes in its commercials to invite viewers to visit their website, join contests, unlock exclusive content, or claim prizes. Since the brand is well-known, people are quick to scan the codes, making the campaigns very effective and engaging.

McDonald’s

McDonald’s has also added QR codes to TV ads to promote special deals. In one campaign, they used a QR code that gave viewers a discount coupon for a new meal combo. With tempting rewards just a scan away, it’s hard for people to resist.

ZenYog (Fictional)

ZenYog, a dairy brand, ran a TV campaign showing recipes made with their products. But instead of only showing short clips, they included a PDF QR code that let viewers download the full recipes. A tasty way to encourage people to try their products!

The Storms (Fictional)

The fictional band The Storms used QR codes in TV and YouTube ads to promote new songs. With an MP3 QR code, fans could listen to a track and a bonus song, and use a custom button to access the online store and buy the full album in various formats.

Flamingo Beach (Fictional)

Flamingo Beach ran a summer ad showing dream vacation destinations. They added a Coupon QR code that gave viewers an 18% discount—redeemable either online or in person. Since the code could be saved and shared, it helped spread the word easily.

Space Heroes (Fictional)

To launch their mobile game, Space Heroes aired a short 6-second ad with the message “Download Now for Free.” The ad featured a QR code that linked directly to the app store, making it super easy for viewers to install the game right away. These examples show how QR codes can add real value to your ads and connect viewers instantly with your brand.

Frequently Asked Question

QR codes are a flexible marketing tool that can be used across all types of media. With the widespread use of mobile devices, it's more likely than ever that someone sitting at home will scan a QR code they see on their TV screen. Most phones now come with built-in QR code readers, making it easy for viewers to connect instantly with your products and services. That’s why QR codes are a great way to link your TV audience directly to your brand.

If users have trouble scanning your QR codes, it could be due to the size, lack of contrast with the background, or a broken link. To avoid this, it's important to test the code before launching the campaign. Make sure it’s scannable on different devices and that it leads to the correct site.

Our dynamic QR code generator lets you customize the design, colors, and look of your QR code to match your brand’s identity. With a clear call to action (CTA), viewers will be encouraged to scan the code and learn more about your company and offerings.

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