QR-Codes-On

Using QR codes on clothing

Add a QR code to your clothing to enhance the shopping experience for your customers. Strengthen your brand and capture buyers’ attention by introducing this new technology in fashion.

QR codes on clothes
QR codes on clothes
QR codes on clothes
QR codes on clothes
QR codes on clothes
QR codes on clothes

Benefits of incorporating a QR codes in clothing

If you're in the fashion industry, adding QR codes to your garments can enhance the customer experience and attract new buyers. With growing concerns about environmental impact, labor practices, and other ethical issues, brands must remain transparent about their production processes. QR codes provide a creative way to show customers the journey of your products, from raw materials to store shelves. You can use video QR codes or image gallery QR codes to display this journey, positioning your brand as sustainable and socially responsible.

Refresh fashion +

Make your brand stand out by adding an image gallery QR code to your clothing labels. Compatible with all mobile devices, the code allows customers to view, save, and share outfit ideas while exploring different sizes and styles. A link listing QR code helps you connect with customers, build a community, and share creative content. With a single scan, customers can instantly access your Instagram, YouTube, or TikTok accounts. You can also include a URL QR code that links to your brand details, size charts, collections, and online store with delivery options.

Express your truth +

Use a video QR code on your clothing labels to share your brand story—from its beginnings in the fashion industry to the creation of new collections. Highlighting your production process and promoting transparency helps build trust with consumers and encourages word-of-mouth marketing. This openness not only drives sales but also positions your brand as ethical and respected, reflecting your commitment to sustainability and fair labor practices. You can easily update or replace videos at any time.

The missing factor +

Print a dynamic URL QR code on your garment labels to seamlessly connect customers to any online destination with a quick scan. For instance, if a customer can't find the right color, style, or size in-store, they can scan the code to visit your online store and complete their purchase, boosting both traffic and sales.

Social impact campaigns +

Brands that prioritize social and environmental causes are increasingly appealing to customers. Many clothing companies now use QR codes in their marketing to support charitable initiatives and awareness campaigns. You can also make an impact by linking to a donation page with a dynamic URL QR code or extend your campaign’s reach with a link listing QR code.

Promotion +

QR codes on clothing can help promote your brand. Print a feedback QR code on your employees’ uniforms to collect customer opinions. Personal trainers can add an app QR code to their shirts to offer services through their app. At events, give away hats or t-shirts with a link listing QR code to increase your social media followers.

Assess and refine +

Our dynamic QR codes help you track key statistics to measure campaign performance. You can view scan frequency, location, date, time, device, and operating system in real time. These insights allow you to refine your design, distribution, or content for better results.

How to add a QR code on clothing?

1

Sign up to access the QR code generator and choose the type of QR code to add to your clothing items. We recommend starting with the URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Print or embed the QR code design onto your garment.

Top ways to incorporate QR codes in clothing

QR codes are transforming the fashion world by blending technology with style. You can now add customized QR codes to your clothing labels or tags to enhance the customer experience and boost brand engagement. Whether it’s sharing your brand story, showcasing a new collection, or linking to your online store, a well-designed QR code makes every garment interactive and memorable. Here are some best practices to help you design effective QR codes for clothing.

1
Include instructions

In the past, many businesses printed QR codes without explaining what consumers would gain by scanning them. Always include a clear message to encourage scanning and ensure your marketing campaign is effective.

2
Personalize your frame

Divsly provides a short, customizable URL for each generated code that redirects to any page you choose. You can update the link anytime to help differentiate yourself from the competition.

3
Place a logo on your QR code

Once you’ve customized the frame, shape, and color, you can add your company logo in the center. Our system automatically adjusts the logo size to ensure the QR code remains scannable.

4
Store your designs

Sign up for Divsly to easily reuse saved QR code designs without starting from scratch. Save your designs as templates and use them in future marketing campaigns.

5
Personalized URL

Divsly provides a short, customizable URL for each generated code, redirecting to any page you choose. You can update the link anytime to help differentiate yourself from the competition.

6
Preview before printing

For optimal scanning, the minimum recommended size for your QR code is 2 x 2 cm. Avoid making it smaller, but you can increase the size if needed. Test it with different smartphones and apps to ensure accessibility for all users.

Explore QR codes in action for clothing

If you're still unsure about the impact and advantages of adding a QR code to your clothing, here are a few fictional examples to help you see how it can benefit your business.

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Retail outlets

Shop Local’s plus-size collection didn’t get the attention it hoped for, so the brand launched a new campaign to boost interest. They created a lookbook with the hashtag #VivaLaDiversidad, featuring models of all sizes, and added a video QR code to the clothing labels featuring the message “Live diversity.” Scanning the QR code directed customers to a video playlist showing the same garment worn by models of different sizes. This helped shoppers visualize how the clothes would look on them, increasing confidence in finding the right fit.

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Videographers and photographers

JHP Photography collaborated with a clothing brand to feature urban landscape images on its t-shirts. To promote their work, they added a business QR code to the labels. Buyers can scan the code to visit the company’s website, where they can explore services, location, operating hours, and a link to the team’s portfolio.

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City living and tradition

North City decided to reduce waste by promoting events digitally instead of printing flyers. They added an event QR code to the t-shirts of tourism office workers. Visitors could scan the code to view event details such as date, time, location, and the full schedule for the city’s anniversary. Users could also save the event to their calendar and share it with others.

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Household repairs and maintenance

Builder Construction wanted to improve communication with clients, so they added a feedback QR code to their employee uniforms. Customers could scan the code to access a page where they could rate the service and leave comments. After completing the survey, the feedback was sent directly to the company’s email, helping them improve their services.

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Musicians and creators

The band The Storms wanted to grow their website traffic and social media followers. They added a link listing QR code to their most popular merchandise, including t-shirts and caps. This allowed concertgoers to quickly follow the band on Instagram, YouTube, and TikTok.

Frequently asked questions

A clothing QR code is used in the fashion industry to give extra information about clothing items, accessories, or brands. Printed on product labels, these codes can be scanned with mobile devices to access digital content. QR codes can store up to 4,296 characters and help brands improve the shopping experience by connecting with customers.

To scan a QR code, open the camera app on an iPhone and point it at the code. If you have iOS 12, you can use the QR code reader from the control panel. On Android, many devices have Bixby Vision, but older models may need a scanner app from the app store. QR codes can be found on clothing you’ve bought or are about to buy, or sometimes on employees' uniforms for feedback, website access, or catalogs. Always ask for permission before scanning from an employee’s uniform.

First, create your QR code using our dynamic QR code generator. Choose the type of code, add the destination link, and design it to match your style. Then, download the code and have it printed by a t-shirt printing company.

Got more questions?

For additional details, check out our
help center.