QR-Codes-On

Using QR codes in catalogs

Let your customers explore your complete store catalog with just one scan. QR codes enhance their shopping experience by guiding them to digital catalogs, where they can easily browse products, view details, and make purchases more conveniently.

QR codes on catalogs
QR codes on catalogs
QR codes on catalogs
QR codes on catalogs
QR codes on catalogs
QR codes on catalogs

Benefits of incorporating QR codes in catalogs

Back in 1872, during the Industrial Revolution, Aaron Montgomery Ward transformed commerce by creating the first mail-order catalog in the U.S. This catalog allowed people to order products by mail and have them delivered to their homes, an early version of online shopping. Today, QR codes continue that same spirit of innovation by modernizing how customers interact with catalogs. By incorporating QR codes, businesses can seamlessly connect printed materials to digital experiences, making shopping faster, more engaging, and more convenient.

Present your products in an original way +

Looking for a better way to connect customers with your products and services? QR codes provide creative and effective options to do just that. For instance, you can highlight featured products in your catalog by linking to posts, videos, or an Instagram reel where a celebrity talks about your product using a link list QR code. You can also add more products to your catalog without extra printing costs by using a PDF QR code or an image gallery QR code. Presenting your products in a unique way makes the shopping experience more enjoyable. Satisfied customers are also more likely to share their experiences with others, helping spread the word. And if you want to collect feedback, simply include a feedback QR code in your catalog. You can customize the survey as you like and receive responses directly by email.

Improve customer experience +

To truly capture your audience’s attention, nothing works better than an immersive experience. That’s why QR codes in catalogs are powerful tools for building brand awareness. They allow you to connect customers with exclusive content or unique experiences that leave a strong and lasting impression. When people interact with QR codes, whether it’s to watch a video, follow a tutorial, or explore augmented reality, they are more likely to remember your brand and develop a positive connection with it. In these cases, an app QR code is especially useful, as it links directly to app stores like Google Play or Amazon Appstore, providing customers with added value beyond the printed catalog.

Optimize your marketing +

In the past, tracking the impact of printed ads was difficult because there was no clear way to measure how many people responded to them. Today, QR codes make it simple. With our dynamic QR codes, you can see where and when each scan takes place, helping you identify the most effective locations to promote your business. For instance, adding a coupon QR code to your catalog not only provides customers with special offers but also lets you track total scans, locations, peak times, and the devices used. When combined with coupon downloads and sales data, these insights help you understand how successful your campaign is and make improvements where needed.

How to add a QR code for catalogs?

1

Sign up to access the QR code generator and choose the type of QR code you want to add to your catalog. We recommend starting with the URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Add the QR code design to your catalog layout.

Top ways to incorporate QR codes for catalogs

Catalogs are a great way to showcase your products and services, and adding QR codes makes them even more interactive. You can now customize QR codes to match your brand using a range of creative tools. Here are five practical tips to help you design and use them effectively in your catalogs.

1
Add instructions

Many people forget an important step when using QR codes, which is adding a short message that tells customers what they’ll get by scanning it. When creating your Divsly code, make sure to include a clear call to action such as “Visit our social pages,” “Join our giveaway,” or “Share your feedback.” This simple detail can make a big difference in how many people choose to scan your code and engage with your catalog content.

2
Frame it

Use our customizable frames to make your QR code match your catalog design and brand identity. After generating your QR code, you can choose from various frame styles, colors, and call-to-action messages to draw attention. You can also select a different icon, adjust the shape, and add your own custom text to make the QR code visually appealing and consistent with your catalog layout.

3
Add a logo inside your QR code

After customizing your QR code’s frame, shape, and color, you can also add your brand logo at the center. You can either choose one from our available options or upload your own. You can also create a custom call-to-action, such as “Follow us on Instagram” or “Join our giveaway.” There’s no need to worry about the logo size because our system automatically adjusts it to ensure your QR code remains fully scannable and functions perfectly within your catalog design.

4
Save your designs

Sign up for Divsly and easily reuse your saved QR code designs without having to start from scratch. You can store all your designs and apply them again in new campaigns whenever needed. For example, if you're promoting a new product or running a contest and want to maintain a consistent visual identity, you can simply reuse an existing saved design instead of creating a new one from the beginning.

5
Customizable URL

By default, every dynamic QR code is assigned a random short URL that redirects users to your linked page. You can personalize this URL by adding your company name, making it more recognizable and professional. This not only helps your brand stand out from competitors but also builds greater trust and credibility among users.

Explore QR codes in action for catalogs

If you're unsure where to start, here are six examples of fictitious companies using QR codes in their catalogs to inspire your marketing campaign:

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Internal magazines

Shop Local wanted to enhance the digital shopping experience for its customers by adding coupon QR codes to its internal magazine. Customers could scan the QR code to access digital coupons for online or in-store purchases. This approach removes the need for paper coupons and allows customers to easily share discounts with others.

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Event management

Always Together created a catalog to showcase its services and past events. They added a vCard Plus QR code on the cover, giving potential customers easy access to contact information and a form to book appointments with advisors.

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Education

SC School, known for its annual exhibitions, added a video QR code to its catalog. This QR code linked visitors to videos from past exhibitions, making the catalog more engaging and informative about the school’s academic offerings.

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Cities and cultures

The North City culture office used a PDF QR code in their event catalog to give book club members a sneak peek of the next book they would read. This allowed readers to get familiar with the book before committing to the group reading.

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Fashion and influencers

Shop Local, a women's clothing store, used a link list QR code in their catalog to show their latest collection modeled by body-positive influencers. This increased engagement with their audience and boosted their social media following.

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Consumer electronics

Siekens used a dynamic URL QR code in their catalog, allowing customers to quickly access their online store. This helped drive traffic to their website, where customers could explore the full range of appliances offered by Siekens. This example shows how QR codes can make catalogs more interactive and help connect customers with products and services in a creative way.

Frequently asked questions

Make sure your QR codes are at least 2 x 2 cm in size to ensure they can be scanned easily and correctly. It's important that the QR code is big enough for devices to read it accurately.

QR codes are generally safe to use, as they just link to specific information without executing programs or actions on your device. However, like any technology, they can be misused. While a QR code itself can't be hacked, security risks can arise if the link directs you to malicious websites or installs malware on your device.

A QR code on your catalogs can offer many solutions, connecting your audience to all kinds of information. You can share art projects, customer reviews, video tutorials, image galleries, music, podcasts, and more. Just let your imagination guide you!

Absolutely! Our dynamic QR code generator offers many options: customize the colors to match your brand, add frames and borders, include your logo in the center, and create your own call to action (CTA).

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