QR-Codes-On

Using QR codes in billboards

Make your billboard ads more effective by adding a custom QR code that connects viewers directly to your online content. Stand out from the competition with interactive, trackable, and visually appealing designs that capture attention and drive real engagement.

QR codes on billboards
QR codes on billboards
QR codes on billboards
QR codes on billboards
QR codes on billboards
QR codes on billboards

Benefits of incorporating QR codes on billboards

Marketing experts say that billboards, while popular worldwide, don’t directly generate profits. Their impact on brand, business, or event awareness is often difficult to measure because just seeing a billboard doesn’t necessarily mean that someone will purchase the product, service, or event ticket being promoted. By incorporating QR codes, advertisers can overcome this limitation, making billboards more interactive and measurable while enhancing audience engagement and campaign effectiveness.

So why continue investing in billboards +

Today, there’s a new way to measure the success of billboard ads with QR codes. This technology connects people to important information that may not fit on the billboard itself but can be easily accessed online. By adding a QR code, a static advertisement becomes an interactive tool for promoting and selling products or services. It also allows you to track scans and monitor how your campaign is performing in real time.

Track profits +

With traditional signage, it was difficult to measure return on investment (ROI) because there was no reliable way to track customer actions after viewing an ad. Now, QR codes make it possible to evaluate how effectively a billboard is performing and how it contributes to sales. Dynamic QR codes come with tracking features that provide detailed analytics, including the number of scans, as well as information such as location, time, device, and operating system used.

Improve locations +

A billboard’s effectiveness greatly depends on where it is placed. With our QR code tracking metrics, you can display billboards across different cities and monitor which locations generate the most engagement. These insights help you identify high-performing areas, optimize your placement strategy, and plan more successful marketing campaigns in the future.

Integrate media +

In the past, traditional billboards couldn’t show whether they actually led to customer engagement or conversions. QR codes change that by bridging the gap between offline and online media. They allow people to take direct actions such as following a social media page, purchasing a product, booking a service, or getting event tickets. By connecting your billboard with digital platforms, QR codes help track these interactions and give you measurable insights into your campaign’s real impact.

Custom designs +

The design of your billboard plays a major role in how effectively it connects with your audience. With our dynamic QR code generator, you can create visually appealing and customized QR codes that go beyond the plain black-and-white designs of the past. Add colorful frames, match the colors to your brand, include your logo, and feature a clear call to action that draws attention and encourages people to scan.

Avoid costly printing errors +

Printing mistakes on billboards or other large-scale materials can be expensive to fix. However, with our dynamic QR codes, you don’t have to worry about reprinting. You can easily update the information behind your QR code at any time, whether it’s correcting a link or changing the content you want to share. You can even switch the type of QR code while keeping its original design, saving both time and cost.

How to add a QR code to billboards?

1

Sign up to access the QR code generator and choose the type of QR code you want to add to your billboard. We recommend starting with the URL QR code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click “Download” to save your QR code as a JPEG file.

6

Add the finished QR code design to your billboard.

Top ways to incorporate QR codes on billboards

Billboards rely on strong design and a clear message to make an impact. When creating one, it’s important to decide what message you want to convey, how to capture attention, and which key details about your brand or company should stand out. Incorporating QR codes can make your billboard more interactive and engaging, helping people connect with your brand instantly. Here are some effective tips for designing billboards with QR codes.

1
Give a short and direct message

Billboards should be easy to read from a distance and at a glance. Use fewer than ten words in your entire design because if you include too much text, people might not take the time to read it. If your message requires more explanation, then a billboard may not be the right medium. However, if you keep it short and clear, a QR code can lead viewers to all the additional information you want to share.

2
Play with contrasts

A short and clear message with bright, contrasting colors helps your billboard stand out and grab attention. However, if the design looks too crowded or the colors clash, people may not take the time to read it or scan the QR code. Make sure the colors of your QR code complement the overall design, the contrast is strong enough for easy scanning, and the text remains legible from both near and far.

3
Use visuals to tell your story

A picture is worth a thousand words. Use strong visuals to communicate your message while keeping text to a minimum. The images should capture attention, clearly represent your brand, and be of high quality to make your billboard stand out.

Explore QR codes in action on billboards

If you're unsure how QR codes would appear on your billboards, here are a few examples from fictional companies to help you visualize the possibilities and get started.

Wellness icon
Gyms and wellness

Billboards for gyms and wellness centers are common in cities. 4x4 Training gym added a video QR code to their billboards to promote seasonal activities like trekking, swimming, and aikido. Scanning the QR code takes users to a video with details and a registration button.

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Retailers

Shop Local, a growing retail brand, recently launched a virtual store and added an app QR code to its billboards. This allows users to access the app download link instantly without needing to search manually. It also helps Shop Local track scan data and monitor how many users download the app, making billboard promotions more measurable and effective for retailers.

Concerts icon
Concerts

Large concerts often rely on billboards to attract attention and promote upcoming events. A band named The Storms added an event QR code to their billboards, making it easy for fans to scan the code, purchase tickets, and instantly add the event to their calendars.

Author icon
Authors and publishers

María Inés Cortés, a best-selling author from Editorial Q, released her new science fiction novel last winter. Readers who scanned the event QR code on her billboards were directed to detailed information about her book launch events, which included live readings, a music show, and book signings hosted at literary cafes across the country.

Real estate icon
Real estate agencies

Real Build, a real estate agency, is selling new homes and apartments in the city center. By scanning the image gallery QR code displayed on their billboards, customers can explore detailed information about each property, including photos and key specifications. This interactive feature helps potential buyers easily discover and connect with their ideal home directly from the billboard.

Finance icon
Finance

Mifintech, a financial advisory company, wanted to increase its visibility both locally and in neighboring countries. To achieve this, the company added link list QR codes to its billboards in key locations. These QR codes allowed users to scan and instantly access Mifintech’s social media profiles, where they could learn more about the services offered and directly connect with the team for inquiries.

Frequently asked questions

Billboards are still a great way to reach specific audiences, especially in busy urban areas. Their physical presence ensures constant exposure and leaves a lasting impact. They help build brand awareness and deliver powerful messages. In the past, measuring ROI from billboards was difficult, but with dynamic QR codes, you can now track the results of your campaigns. This makes billboards an important part of modern marketing strategies.

The answer is no; the type of QR code depends on your campaign goals and what you're promoting. For example, if you're promoting a new product with a video, the Video QR code is the best choice. If you're promoting an event with details like date, time, location, and RSVP options, the Event QR code is more suitable.

Using QR codes on billboards is a big advantage for your campaign. It lets you track and improve your advertising results and calculate ROI, something that was impossible in the past. You can also encourage specific actions from users, like joining contests, visiting your store, or following you on social media. Another benefit is that QR codes can easily blend with your outdoor ads. Our generator offers a variety of colors, frames, styles, and the option to add an image or logo to the design.

The right size for your QR code depends on how much attention you want it to get in your design. If you want it to stand out more, you can make it bigger. Just make sure it’s large enough for people to notice and scan easily.

Got more questions?

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