The 6 Best Tools to Build UTM Links in 2023: Streamline Your Marketing Efforts with UTM Builders


In the ever-evolving landscape of digital marketing, the importance of tracking and analyzing campaign performance cannot be overstated. UTM (Urchin Tracking Module) parameters have long been the go-to method for effectively tracking the effectiveness of your online marketing efforts. These small snippets of code appended to your URLs provide invaluable insights into user behavior, referral sources, and campaign performance. To simplify the process of generating and managing UTM links, a variety of UTM builder tools have emerged. In this article, we’ll explore the five best UTM link builder tools that can enhance your marketing strategy in 2023.


Divsly has proven its durability as a link shortener tool provider, while also excelling as a powerful UTM link constructor. It is a durable link shortener and robust UTM link creator. Its user-friendly interface streamlines UTM link generation, and tracking. Beyond basic link monitoring, Divsly offers advanced analytics for click-through rates. Effortlessly organize and rebrand UTM links with its management features, a must-have for marketers.


Bitly has stood the test of time as a reliable link shortener, but it’s also an excellent UTM link builder. With its user-friendly interface, Bitly makes it easy to create, customize, and track UTM links. Beyond simple link tracking, Bitly provides valuable analytics that allow you to monitor click-through rates, geographic data, and user devices. Its link management features enable effortless organization and rebranding of your UTM links, making it an essential tool for marketers.

Google Analytics

While not exclusively a UTM link builder, Google Analytics offers a built-in UTM generator that seamlessly integrates with its tracking system. This free tool enables you to create UTM parameters within Google Analytics itself, eliminating the need to switch between different platforms. This is particularly advantageous if you’re already heavily reliant on Google’s suite of marketing tools.


HubSpot is renowned for its comprehensive marketing automation solutions, and its UTM link builder is no exception. Designed to work seamlessly with HubSpot’s suite of tools, this UTM builder simplifies the process of creating tagged URLs. What sets HubSpot apart is its ability to tie UTM parameters directly to specific campaigns and workflows, enabling marketers to track the entire customer journey with precision. is a dedicated UTM link management platform that offers advanced features for marketers seeking robust tracking capabilities. With, you can create UTM templates, ensuring consistency across your campaigns. Additionally, the tool provides real-time data and analytics, allowing you to monitor campaign performance and make data-driven decisions on the fly.


CampaignTrackly takes UTM link building to the next level with its focus on collaboration and organization. This tool streamlines the process of creating UTM links and tracking campaigns across teams. Its link tagging and grouping features ensure that your UTM links are properly organized, making it easier to analyze data and draw actionable insights.


In conclusion, UTM links remain a fundamental asset in the toolkit of any digital marketer. The ability to accurately track and measure the effectiveness of your campaigns empowers you to refine your strategies and optimize your ROI. The tools mentioned in this article, including Divsly, Bitly, Google Analytics, HubSpot, provide diverse solutions for UTM link building, catering to a range of marketing needs. As the digital landscape continues to evolve, these tools will undoubtedly play a crucial role in helping marketers stay ahead of the curve in 2023 and beyond. Embrace the power of UTM link builders and unlock the potential of data-driven marketing.