QR-Codes-On

Using QR codes on Tickets

Divsly lets you enhance your tickets by offering customers extra content with a simple scan. They can access your website, social media, event schedules, promotions, and discounts. Adding a QR code to your tickets can boost engagement on your social networks, attract more followers, and provide benefits that encourage customers to return.

Benefits of incorporating a QR codes on Tickets

The importance of mobile marketing +

Mobile marketing is a crucial tool for reaching as many users as possible. This strategy focuses on digital platforms, aiming to connect with audiences through smartphones, tablets, and other mobile devices by directing them to websites, emails, social media, apps, or cloud content. With the rise of 5G and the growing use of smartphones, people are interacting digitally more than ever, replacing traditional forms of communication. This shift changes how customers connect with businesses. It’s important to develop a strong digital marketing strategy, tailored to your target audience, and ensure your online content and calls to action (CTAs) are optimized for mobile users.

The digital benefits of the QR code +

As more people use smartphones and expect convenience, transparency, and eco-friendly options from brands, it's no wonder QR codes are becoming the bridge to the future. They provide easy access from the physical world to virtual platforms, connecting customers to your products in a sustainable way with up-to-date information about your company and events.

Renew your tickets with QR codes +

A QR code on your event tickets can make registration and entry faster, just like platforms like Eventbrite or Ticketmaster. But it can do more! It can connect concert-goers to your social media with a simple scan, no need to search. You can also offer a discount for the next event by adding a coupon QR code to reward loyal customers and attract new ones. With a dynamic URL QR code, you can link attendees to your playlist, social media, or website for more information on your band or upcoming events Additionally, you can allow feedback with a Feedback QR code or give a preview of your next music album using an MP3 QR code. These options and more make QR codes a great way to boost your mobile marketing campaign.

Monitors the results of your campaign +

With the tracking feature of our dynamic URL QR codes, you can monitor your QR code's performance. This helps you make adjustments and improve your marketing campaign by showing what’s working and what’s not. You’ll get detailed data like the number of scans, location, date, time, device, and operating system used. This real-time information keeps you up-to-date on how your QR code is performing.

How to add a QR code for Tickets ?

1

Sign up to access the QR code generator and choose the type of QR code to add to your tickets. We recommend starting with the QR from URL code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "download" to save your QR code as a .jpeg file.

6

Add the QR code design into your ticket.

Top ways to incorporate QR codes on Tickets

Today, QR codes are no longer limited to plain black-and-white designs. You can now customize them to match your brand or campaign using a variety of creative tools. Here are some of the features available to help you make your QR code stand out.

1
Include instructions

Many QR code users forget one key detail: adding a short message that tells people why they should scan the code. When you create your code in Divsly, include a clear call to action like “join our networks,” “contact us,” or “don’t miss our deals.” This simple step can make a big difference in how many people scan your code.

2
Personalize your frame

Enhance your QR code by adding creative frames in different colors and designs to make it more eye-catching. After generating your code, choose from a variety of frames that include engaging messages. You can also customize it with your own text, icons, or shapes to drive action.

3
Place a logo to your QR code

Once you’ve customized the frame, shape, and color, you can add your company logo in the center. Our system automatically adjusts the logo size to ensure the QR code remains scannable.

4
Store your designs

Sign up for Divsly to easily reuse saved QR code designs without starting from scratch. Save your designs as templates and use them in future marketing campaigns.

5
Personalized URL

Divsly provides a short, customizable URL for each generated code, redirecting to any page you choose. You can update the link anytime to help differentiate yourself from the competition.

6
Preview before printing

For optimal scanning, the minimum recommended size for your QR code is 2 x 2 cm. Avoid making it smaller, but you can increase the size if needed. Test it with different smartphones and apps to ensure accessibility for all users.

Explore QR codes in action for Tickets

If you're looking for creative and innovative ways to use QR codes, here are some examples of fictional brands that use QR codes on their tickets. These ideas can help you see how QR technology can boost your event marketing.

Merchants

To launch its new spring-summer collection, Shop Local hosted a fashion show with live music to showcase the latest pieces and attract new customers to both their physical and online stores. They added a dynamic URL QR code to each event ticket, linking to their website. There, attendees could view the latest catalog, shop online, and find store locations and hours.

Camera professionals

JHP Photographer was invited to a photographers' convention in a nearby city. To promote their services, they held a raffle for a free photo session. Everyone who visited their booth received a ticket, which included a Business QR code. This code gave attendees easy access to JHP’s contact details, store address, and opening hours.

Music and Art Professionals

During their latest tour, the band The Storms decided to give concertgoers an exclusive preview of their upcoming album. They added an MP3 QR code to the printed tickets, allowing fans to access and listen to the first song—building excitement for the new release.

Software and Interactive Media Developers

Space Heroes hosts an annual tournament for its classic games, attracting hundreds of fans each year. For the latest event, they printed an Apps QR code on the tickets, giving attendees access to a demo of their new mobile game, available on all app stores. The demo also included a custom button linking to the full game download and a video tutorial explaining the gameplay, features, and a few tips.

Urban Life and Traditions

To promote local events, North City added an Event QR code to their tickets. This dynamic code allowed them to update the information regularly, so after each event, attendees could access details about upcoming activities like a chess championship, music festival, or informational meeting.

Frequently Asked Question

As long as the QR code is clear and readable, it will work in many formats, whether printed, as a screenshot, in a photocopy, or on a computer or mobile screen. Some giant QR codes, visible from the air, have even been made using different materials. The key is good design with high contrast between the code's points and the background to ensure easy scanning.

Big companies like Ticketmaster and Eventbrite, which offer ticketing and event management worldwide, actively use QR codes on event tickets. Many cinemas also use them: when a customer buys a ticket online, they get an email with a QR code to present at the theater. QR codes on tickets do more than speed up entry—they can link to extra event information like schedules, location, artist details, exclusive content like music or interviews, and special offers such as discounts on related products. This is just one way QR codes can enhance the experience for event attendees.

For example, the Museum of Modern Art in New York has been using QR codes next to artworks since 2010 to provide visitors with detailed information. Many businesses, including Starbucks, have been using QR codes for mobile payments and promotions since 2011, making purchases faster. In 2014, Airbnb added QR codes to its listings so guests could easily access property details, location, and house rules. In 2017, Imagine Dragons used QR codes on merchandise and concert programs during their "Evolve" tour, giving fans exclusive behind-the-scenes videos, interviews, and rehearsal photos. These real-life examples show how QR codes can enhance your marketing, and we hope they inspire you to use them for your event tickets.

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