QR-Codes-On

Using QR Codes in Magazines and Newspapers

With Divsly, you can place a QR code in your magazine or newspaper to encourage readers to visit your website or social media, making their reading experience more interactive and engaging.

Benefits of incorporating a QR codes in Magazines and Newspapers

Many people think printed newspapers and magazines are going away, but many major magazines still publish in print and now include QR codes in their content. These QR codes let readers do things like buy featured products, watch event videos, or visit the social media pages of artists mentioned in the articles—all with a quick scan.

Renew your buyers experience +

A simple QR code can lead readers to online stores or special offers, linking them directly to the products featured in your magazine. With our QR codes, your magazine or newspaper becomes a more engaging experience by connecting readers to extra content—like exclusive product reviews from bloggers or influencers—which can help boost your sales.

Get your readers involved +

Whether it’s an interview, review, story, or recipe, adding QR codes to your pages can help build trust and turn your magazine or newspaper into a multimedia experience. To keep readers coming back, use a dynamic URL QR code to link to any online content—like an MP3 QR code for full interview audio, a Video QR code for tutorials, or a Feedback Divsly code so readers can rate and share their thoughts. With just one scan, you can expand your content and surprise readers with creative extras, encouraging them to keep reading and share it with others.

Connect your readers with sources +

How well do your readers know the authors behind your content? Often, all they see is a name and maybe a small photo. With a QR code, you can easily connect print readers to more content by the same writer. A Link Listing QR code lets them explore other articles or work by the author. A Business QR code can share their bio, website, and contact info for networking or collaboration.

Share promotions +

Besides sharing extra digital content, you can offer readers exclusive coupons, deals, and discounts by adding a Coupon QR code to your magazine or newspaper. This makes it much easier for them to access promotions—no need to cut out and keep paper coupons that can get lost or damaged. QR code coupons can be scanned, saved, shared, and used right from a mobile device.

Return of investment +

Our Dynamic QR Codes let you track your advertising efforts. With Dynamic Divsly, you can see how many scans, the time, location, and the smartphone's operating system used for each scan. This helps you adjust your strategy if you're not getting the results you expect.

How to add a QR code in Magazines and Newspapers ?

1

Sign up to access the QR code generator and choose the type of QR code to add to your magazine or newspaper. We recommend starting with the QR from URL code.

2

Simply enter your website link, and your QR code will be generated automatically

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "download" to save your QR code as a .jpeg file.

6

Add the QR code design into your magazine or newspaper.

Top ways to incorporate QR codes in magazines and newspapers

Say goodbye to black and white—now you can choose from a wide range of colors to customize your QR code. You can also design it to match your brand or personal style using various creative tools. Here’s a guide to help you explore the features available to you.

1
Include instructions

In the past, many have printed QR codes without explaining what consumers will gain by scanning them. Always include a clear message to encourage scanning and ensure your marketing campaign is effective.

2
Personalize your frame

Enhance your QR code by adding creative frames in different colors and designs to make it more eye-catching. After generating your code, choose from a variety of frames that include engaging messages. You can also customize it with your own text, icons, or shapes to drive action.

3
Place a logo to your QR code

Once you’ve customized the frame, shape, and color, you can add your company logo in the center. Our system automatically adjusts the logo size to ensure the QR code remains scannable.

4
Store your designs

Sign up for Divsly to easily reuse saved QR code designs without starting from scratch. Save your designs as templates and use them in future marketing campaigns.

5
Personalized URL

Divsly provides a short, customizable URL for each generated code, redirecting to any page you choose. You can update the link anytime to help differentiate yourself from the competition.

6
Preview before printing

For optimal scanning, the minimum recommended size for your QR code is 2 x 2 cm. Avoid making it smaller, but you can increase the size if needed. Test it with different smartphones and apps to ensure accessibility for all users.

Explore QR codes in action for Magazines and Newspapers

If you're unsure how QR codes work in magazines and newspapers, here are some fictional examples of how they can be used in real-life situations to help businesses stand out and reconnect with readers.

Business Consultants

To improve its print ad in the local newspaper, Smart Bank added a Business QR code. Readers can scan the code to quickly access contact details (phone, email, and social media), learn about the bank’s slogan, address, and hours, and watch videos of its projects and client work.

Musicians and artists

After their recent concert, the band The Storms was interviewed by Rockcultura magazine. Along with the interview and review, the magazine included an Image Gallery QR code that linked readers to exclusive concert photos. Readers could view, download, and share the images on social media from any device.

Nonprofit organizations

The Save Native Birds foundation included a Video QR code in their article for an ecological magazine about their work with national parks to protect endangered bird species. Scanning the code took readers on a tour of the parks, showing bird sightings and rescue and rehabilitation efforts.

Retailers

After the spring-summer season ended, Shop Local had a surplus of tights and beach shorts that needed to be sold. In collaboration with a local fashion magazine and the mall, they wrote an article about the season’s trends and added a Coupon QR code offering 35% off beachwear, both in-store and online. Readers could easily scan, save, share, and redeem the coupon.

Editors

The Editorial Q often features new writers in its biweekly magazine, Q Viva. They publish stories or poems by the selected author in the "New Members" section, along with a Link List QR code linking to their social media profiles, so readers can easily find them. If the author has been published before, they also include a dynamic URL QR code linking to the author's books available for sale in the virtual store.

Frequently Asked Question

QR codes are an innovation that bridges print and digital media. They offer creative ways to engage readers, bringing catalogs to life, making online shopping easier, and connecting readers with your social media or other platforms. With a QR code, you can link readers to the writers and journalists of your magazine or newspaper, or provide extra content like videos or audio versions of the stories.

Absolutely! We have a QR code made for this: the Coupon QR code. When users scan it, they’ll be directed to your digital coupon campaign, where they can easily save, email, or share the coupon with family and friends through messages, email, or social media.

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