QR-Codes-On

Using QR Codes on Food Packaging

Improve your marketing strategy by integrating a QR code on the packaging of your food products: add value to your packaged foods so that your customers continue to choose them. Incorporate a QR code into your stickers and labels to boost the exposure and visibility of your marketing campaign.

Benefits of incorporating a QR code on Food Packaging

Consumers today seek detailed information about packaged foods, including composition, origin, and production process, while also prioritizing eco-friendly packaging. In the past, fitting all this information on packaging was either impossible or resulted in tiny, unreadable text. QR technology solves this problem by providing easy access to all the details without increasing packaging or printing costs. With a simple scan, consumers can instantly access important information. This innovation helps brands meet consumer demands while keeping packaging efficient and cost-effective.

Create confidence in your products +

Enhance your consumer experience by connecting them to detailed information about your food products via QR codes. A Video QR code lets you share a playlist showing the journey of raw materials, production, packaging, and transportation. A PDF QR code can provide ingredient lists, nutritional info, recipes, and allergy details. A Coupon QR code offers discounts and promotions, allowing customers to save and redeem them with a simple scan. This seamless process keeps customers engaged and encourages repeat purchases.

Showcase your supply chain process +

Lack of information about a product's origin, especially seafood, can create distrust and health concerns among consumers. QR codes offer a simple, cost-effective way to build trust by providing transparency into the supply chain. A QR code on your packaging gives customers instant access to crucial product information before purchase. This transparency can help boost consumer confidence and drive sales.

Sustainable packaging +

Sustainability and environmental awareness are key when designing packaging for food products, playing a crucial role in building trust and competitiveness. QR codes offer an easy, low-cost solution to reduce waste on packaging. The information linked to the QR code can be updated easily, without needing to reprint or create new codes. This helps save on printing costs while minimizing waste.

Elevate your marketing plan +

Our dynamic QR codes come with a tracking feature that shows when, where, and with what device scans occur, along with scan frequency. This data helps you analyze trends and measure campaign success. You can adjust information and design based on the insights to optimize your campaign's effectiveness.

How to add a QR code in Food packaging ?

1

Sign up to access the QR code generator and choose the type of QR code to add to your food product. We recommend starting with the QR from URL code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your Divsly code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "download" to save your QR code as a JPG file.

6

Add the QR from URL to your food packaging.

Top ways to incorporate QR codes in food packaging

QR codes are no longer just plain and boring. Now, you can customize them with your own branding and a range of creative tools. To make your promotional stickers and product labels effective, they need to catch the attention of customers and potential customers. Here’s a guide to some useful practices to help you design standout QR codes.

1
Include instructions

In the past, many have printed QR codes without explaining what consumers will gain by scanning them. Always include a clear message to encourage scanning and ensure your marketing campaign is effective.

2
Personalize your frame

Enhance your QR code by adding creative frames in different colors and designs to make it more eye-catching. After generating your code, choose from a variety of frames that include engaging messages. You can also customize it with your own text, icons, or shapes to drive action.

3
Place a logo to your QR code

Once you’ve customized the frame, shape, and color, you can add your company logo in the center. Our system automatically adjusts the logo size to ensure the QR code remains scannable.

4
Store your designs

Sign up for Divsly to easily reuse saved QR code designs without starting from scratch. Save your designs as templates and use them in future marketing campaigns.

5
Personalized URL

Divsly provides a short, customizable URL for each generated code, redirecting to any page you choose. You can update the link anytime to help differentiate yourself from the competition.

6
Preview before printing

For optimal scanning, the minimum recommended size for your QR code is 2 x 2 cm. Avoid making it smaller, but you can increase the size if needed. Test it with different smartphones and apps to ensure accessibility for all users.

Explore QR codes in action for food packaging

Here are some fictional scenarios inspired by real industries that use QR codes in their marketing campaigns. Let these examples inspire your creativity for integrating QR codes into your food packaging.

Packaged consumer goods

ZenYog enhanced its packaging by adding QR codes offering exclusive recipes using their dairy products. In their latest campaign, they used a PDF QR code to give loyal customers a sneak peek of a recipe e-book and a chance to pre-order the physical book. This move into publishing was a big success.

Urban Life and Culture

To celebrate North City's centenary, the government distributed 3,000 jam jars at a recreational event. Each jar featured a Video QR code that, when scanned, led to a playlist of ten videos showcasing the city’s history. The videos included images of the city, traditional music, and stories from its oldest residents. This unique experience connected attendees with the city's rich cultural heritage.

Dining establishments

When Los Burgueses launched its popular crispy cheddar nuggets in supermarkets, they added a Coupon QR code to the packaging offering a special discount at their restaurant. Customers could scan the code to save the coupon, redeem the discount, and access the restaurant’s website. The QR code also featured a personalized button to help consumers find the nearest store locations. This strategy kept customers engaged with both the product and the restaurant.

Accommodations and Destinations

Sky Resort launched a campaign to support flood victims in the northern region, featuring a Dynamic URL QR code on each complimentary chocolate wrapper. The QR code linked to the foundation’s website, displaying the logo and the message "Help us to help." The website provided details about the situation and how donations could aid in recovery efforts. This initiative encouraged guests to contribute to the cause during their stay.

Cafe

Espresso House promoted its new coffee shop by adding an Image Gallery QR code to all coffee cups and pastry packaging. Scanning the code directs customers to a mobile-friendly page showcasing the company’s history, bakery facilities, staff in action, and finished products. Customers can zoom in on any image and use a custom button to visit the official website for more product details and pricing. This interactive experience enhances customer engagement and drives traffic to their site.

Frequently Asked Question

QR codes on food packaging are an effective way to connect with consumers and offer additional product and company information without cluttering the packaging. They provide clear insights into the product, brand identity, and promotions before purchase. QR codes also inform customers about the product's origin and allow direct interaction with the company. Consumers can share feedback, complete surveys, or connect with social media through the code. This enhances the customer experience and strengthens brand engagement.

QR codes allow more information to be shared in less space, reducing ink and paper waste. A small 2x2 cm QR code can hold an entire e-book, image gallery, or video playlist without increasing packaging size or label clutter. This makes them an eco-friendly and efficient solution for packaging.

You can either integrate the QR code into your brand design or create packaging around it. With dynamic QR codes, you can customize their appearance to match your product’s aesthetics, moving beyond the traditional black and white design.

Remember, you control the information shared through your QR code, based on what’s important for your customers. Many companies choose to include a vCard PlusQR code with contact details, making it easy for customers and prospects to reach out. This simplifies communication and strengthens customer relations.

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