QR-Codes-On

Using QR codes in Catalogs

Let your customers access your full store catalog with just one scan. QRFY helps improve their experience by guiding them to virtual catalogs, where they can easily find products and shop more efficiently.

Benefits of incorporating QR codes in Catalogs

Back in 1872, during the Industrial Revolution, Aaron Montgomery Ward changed commerce by creating the first mail-order catalog in the U.S. This catalog let people order products by mail and have them delivered to their homes—an early version of online shopping.

Present your products in an original way +

Looking for a better way to connect customers with your products and services? QR codes offer creative and effective options. For example, you can highlight featured products in your catalog by linking to posts, videos, or an Instagram reel where a celebrity talks about your product—using a Link List QR code. You can also add more products to your catalog without extra printing costs by using a PDF QR code or an Image Gallery QR code. Showing your products in a unique way makes the shopping experience more enjoyable. Happy customers are more likely to share their experience with others, helping spread the word. And if you want feedback, just include a Feedback QR code in your catalog. You can customize the survey however you like and receive responses directly by email.

Improve customer experience +

To truly capture your audience’s attention, nothing works better than an immersive experience. That’s why QR codes in catalogs are great tools for building brand awareness. They let you connect customers with exclusive content or unique experiences that leave a strong and lasting impression. When people interact with QR codes—whether it’s to watch a video, follow a tutorial, or try augmented reality—they’re more likely to remember your brand and feel a positive connection to it. In these cases, an Apps QR code is especially useful, as it links directly to app stores like Google Play or Amazon Appstore, giving customers extra value beyond the printed catalog.

Optimize your marketing +

In the past, it was hard to track the impact of printed ads. There was no way to know how many people responded to them. Today, QR codes make it easier. With our dynamic QR codes, you can see where and when each scan happens, helping you find the best places to promote your business. For example, adding a Coupon QR code to your catalog not only gives customers special offers, but also lets you track total scans, locations, peak times, and the devices used. Combined with coupon downloads and sales, this data helps you understand how well your campaign worked and make improvements if needed.

How to add a QR code for Billboards ?

1

Sign up to access the QR code generator and choose the type of QR code to add to your catalog. We recommend starting with the QR from URL code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "download" to save your QR code as a .jpeg file.

6

Add the QR code design into your catalog.

Top ways to incorporate QR codes for Catalogs

You can now customize QR codes to match your brand using a variety of creative tools. Here are five tips to help you create them.

1
Add instructions

Many people forget an important step when using QR codes: adding a short message that tells customers what they’ll get by scanning it. When creating your Divsly code, make sure to include a clear call to action like “Visit our social pages,” “Join our giveaway,” or “Share your feedback.” This small detail can make a big difference in how many people actually scan your code.

2
Frame it

Use our customizable frames to make your QR code match your brand or giveaway design. After generating your QR code, you can pick from many frame styles, colors, and CTA messages to catch people’s attention. You can also choose a different icon, change the shape, and add your own custom text.

3
Add a logo inside your QR code

After customizing your QR code’s frame, shape, and color, you can also add your logo in the center. You can choose one from our options or upload your own. You can even create a custom CTA like “Follow us on Instagram” or “Join our giveaway.” No need to worry about the logo size—our system automatically adjusts it to make sure the QR code still scans perfectly.

4
Save your designs

Sign up for Divsly and easily reuse your saved QR code designs without starting from scratch. You can save all your designs and use them again in new campaigns. So, if you're promoting a new product or contest and want to keep the same look, just reuse a saved design instead of creating a new one.

5
Customizable URL

By default, each dynamic QR code gets a random short URL that redirects to your page. You can customize this URL with your company name to stand out from the competition and build more trust with users.

Explore QR codes in action for Catalogs

If you're unsure where to start, here are six examples of fictitious companies using QR codes in their catalogs to inspire your marketing campaign:

Internal Magazines

Shop Local wanted to enhance the digital shopping experience for their customers by adding Coupon QR codes in their internal magazine. Customers could scan the QR code to get digital coupons for online or in-store purchases. This eliminates the need for paper coupons and allows customers to share discounts with others.

Event Management

Always Together created a catalog to showcase their services and past events. They added a vCard Plus QR code on the cover, giving potential customers easy access to contact information and a form to book appointments with advisors.

Education

SC School, known for its annual exhibitions, added a Video QR code to its catalog. This QR code linked visitors to videos from past exhibitions, making the catalog more engaging and informative about the school's academic offerings.

Cities and Cultures

The North CityCulture office used a PDF QR code in their event catalog to give book club members a sneak peek of the next book they would read. This allowed readers to get familiar with the book before committing to the group reading.

Fashion and Influencers

Shop Local, a women's clothing store, used a Link List QR code in their catalog to show their latest collection modeled by body-positive influencers. This increased engagement with their audience and boosted their social media following.

Consumer Electronics

Siekens used a dynamic URL QR code in their catalog, allowing customers to quickly access their online store. This helped drive traffic to their website, where customers could explore the full range of appliances offered by Siekens. These examples show how QR codes can make your catalog more interactive and help connect customers with your products or services in a creative way.

Frequently Asked Question

Make sure your QR codes are at least 2 x 2 cm in size to ensure they can be scanned easily and correctly. It's important that the QR code is big enough for devices to read it accurately.

QR codes are generally safe to use, as they just link to specific information without executing programs or actions on your device. However, like any technology, they can be misused. While a QR code itself can't be hacked, security risks can arise if the link directs you to malicious websites or installs malware on your device.

A QR code on your catalogs can offer many solutions, connecting your audience to all kinds of information. You can share art projects, customer reviews, video tutorials, image galleries, music, podcasts, and more. Just let your imagination guide you!

Absolutely! Our dynamic QR code generator offers many options: customize the colors to match your brand, add frames and borders, include your logo in the center, and create your own call to action (CTA).

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