QR-Codes-On

Using QR codes in Billboards

Make your billboard ads more effective by adding a Divsly QR code. Stand out from the competition and enjoy the benefits of custom, eye-catching designs.

Benefits of incorporating QR codes on Billboards

Marketing experts say that billboards, while popular worldwide, don’t directly generate profits. Their impact on brand, business, or event awareness is hard to measure—just because someone sees a billboard doesn’t mean they’ll buy the product, service, or event ticket being promoted.

So why continue investing in billboards +

Today, there’s a way to measure the success of billboard ads: QR codes. This technology connects people to important info that's not on the billboard but online. A QR code turns a static ad into an interactive tool for promoting and selling products or services. Plus, you can track scans and see how your campaign is performing in real time.

Track profits +

With traditional signage, it was hard to measure return on investment (ROI) because there was no way to track what customers did after seeing an ad. Now, QR codes make it easy to see how well a billboard is working and how it affects sales. Dynamic QR codes include tracking features that show the number of scans, along with details like location, time, device, and operating system used.

Improve locations +

A billboard’s success largely depends on its location. With our QR code tracking metrics, you can place billboards in different cities and see which ones perform best—helping you plan and improve future marketing campaigns.

Integrate media +

As mentioned before, old billboards couldn’t show whether they led to real customer actions. But QR codes fix that. They let people take direct actions—like following a social media page, buying a product, booking a service, or getting event tickets. No matter what the action is, a QR code will track the results for you.

Custom designs +

The design of your billboard plays a big role in how well it connects with your audience. With our dynamic QR code generator, you can create eye-catching, customized QR codes—moving beyond the plain black-and-white look of the past. You can add colorful frames, match the colors to your brand, include your logo, and add a clear call to action so people won’t miss it.

Avoid costly printing errors +

Mistakes in printed materials can be costly—but with our dynamic QR codes, you don’t have to worry. You can update the information behind your QR code anytime, whether it’s fixing a link or changing the content you want to share. You can even switch the type of QR code while keeping its original look, with no extra cost or hassle.

How to add a QR code for Billboards ?

1

Sign up to access the QR code generator and choose the type of QR code to add to your billboard. We recommend starting with the QR from URL code.

2

Simply enter your website link, and your QR code will be generated automatically.

3

Personalize your QR code design by adding a frame and a "Scan Me" label.

4

Select the colors for your QR code to match your brand or personal style.

5

Click "download" to save your QR code as a .jpeg file.

6

Add the QR code design into your billboard.

Top ways to incorporate QR codes on Billboards

Billboards rely on good design and a clear message to be effective. It's important to think about what you want to say, how to grab attention, and what key information about your brand or company to include. Here are some tips for creating a billboard with QR codes.

1
Give a short and direct message

Billboards need to be easy to read from a distance and at a glance. Use fewer than ten words in your entire design—any more, and people may not read it. If your message needs more words, a billboard might not be the right choice. But if you keep it short and clear, the QR code can guide people to all the details you want to share.

2
Play with contrasts

A short, clear message with bright, contrasting colors will grab attention. However, if the design is too busy or the colors don’t work well together, people won’t stop to try to read it or scan the QR code. Make sure your QR code colors match the design, the contrast is good for scanning, and the text is easy to read from both close and far away.

3
Show don't tell

A picture is worth a thousand words: use images to convey your message, keeping text to a minimum. The images should capture your audience’s attention, represent your brand clearly, and be high quality.

Explore QR codes in action for Billboards

If you're unsure how QR codes would look on your billboards, here are some examples from fictional companies to help you get started.

Gyms and wellness

Billboards for gyms and wellness centers are common in cities. 4x4 Training gym added a video QR code to their billboards to promote seasonal activities like trekking, swimming, and aikido. Scanning the QR code takes users to a video with details and a registration button.

Retailers

Shop Local recently launched a virtual store and added an Apps QR code to their store billboards. This lets users easily access the app download link without searching. It also allows Shop Local to track the number of scans and downloads.

Concerts

Big concerts often use large billboards for promotion. The band The Storms added an Event QR code to their billboards, allowing fans to scan it, buy tickets, and add the event to their calendars easily.

Editors

María Inés Cortés, a best-selling author from Editorial Q, released her new science fiction novel last winter. People who scanned the Event QR code on her billboards could access details about her book launch events, including live readings, a music show, and a book signing at literary cafes across the country.

Real Estate Agencies

Real Build, a real estate agency, is selling new homes and apartments in the city center. By scanning the Image Gallery QR code on their billboards, customers can access detailed information about each property. The QR code provides full details, helping potential buyers find their dream home.

Finance

Mifintech, a financial advisory company, wanted to increase its visibility locally and in nearby countries. To achieve this, they added Link List QR codes to billboards in key locations. Users could scan the code to access the company’s social media and interact directly with them for inquiries.

Frequently Asked Question

Billboards are still a great way to reach specific audiences, especially in busy urban areas. Their physical presence ensures constant exposure and leaves a lasting impact. They help build brand awareness and deliver powerful messages. In the past, measuring ROI from billboards was difficult, but with dynamic QR codes, you can now track the results of your campaigns. This makes billboards an important part of modern marketing strategies.

The answer is no; the type of QR code depends on your campaign goals and what you're promoting. For example, if you're promoting a new product with a video, the Video QR code is the best choice. If you're promoting an event with details like date, time, location, and RSVP options, the Event QR code is more suitable.

Using QR codes on billboards is a big advantage for your campaign. It lets you track and improve your advertising results and calculate ROI, something that was impossible in the past. You can also encourage specific actions from users, like joining contests, visiting your store, or following you on social media. Another benefit is that QR codes can easily blend with your outdoor ads. Our generator offers a variety of colors, frames, styles, and the option to add an image or logo to the design.

The right size for your QR code depends on how much attention you want it to get in your design. If you want it to stand out more, you can make it bigger. Just make sure it’s large enough for people to notice and scan easily.

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